Understanding Gen Zers
Gen Zers are an exceptionally diverse and complex group of people. If you want to connect with and sell to them, it’s crucial to understand their characteristics and preferences so that you can develop informed, effective marketing strategies that they can ultimately relate and respond to. Some defining traits include these:
- Gen Zers are digital natives: They’ve grown up in a world entirely immersed in and driven by technology, so they’re perfectly comfortable existing in the digital world. They’re highly tech-savvy and completely at home navigating various digital devices and platforms.
- Gen Zers are socially conscious: They want to make a difference in the world, and as a result, they’re passionate about social and environmental issues and inclined to take action to effect change.
- Gen Zers are unusually individualistic: They’re keen on expressing their unique personalities, particularly through their clothing, music, and lifestyle choices.
- Gen Zers value authenticity and transparency in the brands they support: They’re skeptical of traditional advertising, prefer to engage with brands that are genuine and honest, and react very favorably to the realness of user-generated content.
- Gen Zers are constantly connected to the world through their smartphones and social media. They typically rely on multiple social media platforms to connect with friends and family, stay informed, and discover new products and services.