Get Started With Snapchat Ads in 5 Easy Steps:

  • Create a Snapchat business account.
  • Choose from Advanced Create or Instant Create.
  • Select your goal.
  • Choose your audience, budget, and bid.
  • Create your ad.
Want to start advertising your business on Snapchat? We’re here to help! On this page, we'll tell you everything you need to know about how to get started with Snapchat Ads.

Create a Snapchat Business Account

Getting started on Snapchat is quick and easy.

Set Up Your Personal Account
Go to and click “Sign up” next to “New to Snapchat?”
Create Your Free Business Account and Public Profile 
Next, create a business account in Snapchat Ads Manager, where you can manage your free Public Profile and create ads on Snapchat. 
Launch Your First Campaign
You can launch your first Snapchat ads campaign, tailored to your business objectives, starting at just $5 a day.

How to Advertise on Snapchat

When creating a campaign in Ads Manager, you can choose between two workflows to get started.

Advanced Create

Create multiple ad sets with more advanced targeting and bidding capabilities. Use the Snap Pixel to measure the impact of your campaigns and optimize towards your goals.
  1. Build your campaign: choose your goal, start date, daily spend cap and/or lifetime spend cap.
  2. Build your ad sets: choose your audience, budget, and bid. Enable the Snap Pixel to measure the cross-device impact of campaigns.
  3. Create your ad! Start advertising with a single photo.

Instant Create

Publish your ad in less than 5 minutes to start driving traffic to your site right away.
  1. Choose your goal. 
  2. Create your ad! Start advertising with a single photo or input your URL and let Snapchat import images directly from your website. 
  3. Choose your audience, budget, and bid. Publish!

Start With a Budget That Works for You

With our daily minimum spend of just $5, businesses of all sizes can advertise on Snapchat.

Set Your Budget
Create a budget that works for you by setting daily budgets, lifetime budgets, and spend caps within your campaigns.
Optimize Towards Your Goal
With goal-based bidding, optimize towards a specific action you want a Snapchatter to take, such as completing a purchase. Install the Snap Pixel to bid on lower funnel goals, like purchases.
Measure Results
View performance metrics, test, and optimize your campaigns in Ads Manager to discover effective strategies and maximize your return on ad spend.

10 Easy Ways to Optimize Your Ad Campaigns

Create top performing Snapchat ad campaigns with these tactics:
  • Track online behavior across devices with the Snap Pixel.
  • Launch a broad, data-gathering campaign.
  • Use Audience Insights to grow your reach.

Get Snapchat Ads Certified With Snap Focus: Our Official Learning Portal for Marketers

Whether you’re learning the basics or honing in on a specialty, Snap Focus courses and certifications help you develop the skills you need to plan, buy, and run effective Snapchat campaigns.

Success on Snapchat

See how businesses like yours are finding success on Snapchat.

Liam & Co.

“Our goal is to shoot for at least 3X ROAS. Once I was able to dial in the ad set-ups and especially with utilizing video content on Snap, I was able to achieve 5X ROAS - something I haven’t been able to do on other platforms.”
Ryan Wilson
Co-Founder | Liam & Co.

Grow your small, medium or large business with Snapchat today.