Business

Create a Snapchat Ad to Help Find
New Customers for
Your Business

Every day, teens and young adults everywhere use Snapchat to share what they love with close friends and family. If they’re among your customers, connect with them now using Snapchat Ads.
Get free personalized help from a Snapchat Ads Specialist to get started

Create an Ad

Learn How

STEP 1

Choose Your Objective

What results do you want from your ad?

Awareness

Get the word out about your product or service

Lead Generation

Find potential customers

App Installs

Increase downloads of your app

Online Sales

Sell more on your online store
STEP 2

Set Your Budget

How do you want to manage your ad spend?
Snapchat makes it easy to try an ad, see how it performs, and adjust your budget as needed.
  • View your estimated results based on how much you want to spend.
  • Start and stop your ad anytime.
  • Set and control daily and lifetime spend limits.
Learn More About Ad Costs
STEP 3

Build Your Audience

Who should see your ad?
Define the potential customers you care about most.
  • Use info like age range, gender, and locations. Add interests via predefined audiences.
  • Reach people based on their contact info and website activity by creating Custom Audiences.
  • Find new customers similar to those you already have by creating Lookalike Audiences.
Learn More About Audiences
STEP 4

Customize Your Ad Creative

What do you want your ad to say?
Add a photo or video of what you’re advertising to attract attention.
Focus on one key message using a simple headline.
Include a call to action that invites people to engage.
STEP 5

Check Your Ad Results

How do you evaluate your ad’s performance?
Screenshot of Snapchat Ads Manager showing how many people saw your ad and swiped up
  • See how many people saw your ad, clicked on it, and more.
  • Use the Snap Pixel to see how many purchases were made.
  • Get actionable insights in real time, all in one convenient dashboard.
Learn More About Ad Results
“Snapchat has been a critical channel for our growth as a young business. … In addition, the stability that Snapchat has been able to provide our brand during uncertain times has been huge for us.”
- Richie Mashiko, Head of Growth, She's Birdie
Create an Ad