Last year, people all over the world celebrated Ramadan on Snapchat.
Ramadan in a New Light
Ramadan looks a little different this year, and Snapchatters are looking for new ways to celebrate the holy month. Now, more than ever, brands have a unique opportunity to form meaningful connections.
What do these meaningful connections look like?
Meet a meaningful audience at scale
Snapchat addressable reach in the MENA region has grown to 67 million unique Snapchatters1. A 38% increase year over year2.
During Ramadan, Snapchatters are highly engaged with the platform. In the UAE, Saudi Arabia, and Kuwait, Snapchatters spent 77 minutes daily3 on the app during Ramadan 2020, opening the app 41 times per day3 on average.
Watch the video to know more!
What do Snapchatters have planned for Ramadan 2021?
Real-time communication will be more important than ever to feel close to their loved ones
30% of Snapchatters say their social/communication app usage will increase compared to last year’s Ramadan4.
Snapchatters are looking for new ways to get informed about products
69% of Snapchatters say they will be watching more video content to learn about a specific product or service5.
63% of Snapchatters say they will rely more on social apps to discover and buy new products/services5.
Online shopping as the new normal
57% of Snapchatters say they will prioritize online shopping via e-commerce websites5.
Snapchatters are creating new Ramadan traditions with AR
Millions are turning to augmented reality (AR) for fun and self-expression
In the UAE, Saudi Arabia, and Kuwait, over 88% of Snapchatters engaged with augmented reality daily during Ramadan 2020, on average3.
Creating new Ramadan traditions
33% of Snapchatters are using Lenses/Filters more during Ramadan than any other months of the year6.
And providing an opportunity for brands to unleash meaningful creativity
Owning meaningful Ramadan moments through AR will give you the opportunity to engage with Snapchatters, establish relevance, and ultimately yield business results across micro and macro Ramadan moments.
Watch this video to know more!
Discover, a Ramadan Majlis in Snapchatters’ pockets
Welcome to Discover, Ramadan’s new “Digital Majlis,” where Snapchatters can enjoy highly curated content from their favorite Shows, publishers, and the best creators in the Arab world. If your brand wants to be part of a meaningful, safe, and highly engaging content, then Discover is the place to be.
Watch this video to know more!
The ideal place to gather and experience Ramadan together
In Saudi Arabia, more people watch Snapchat Discover everyday than any of the top ten TV channels, both before and during COVID-197.
Creating new Ramadan traditions year after year
During Ramadan 2020, daily viewers watching Ramadan content doubled YOY8.
There was a 2.5x growth in daily time spent on Ramadan content YOY in Saudi Arabia8.
Content made for Ramadan by the best content publishers in the Middle East
Make this Ramadan 2021 more meaningful than ever
Ramadan will look very different this year. Snapchatters will find new ways to celebrate, adjusting their interests, priorities, and choices. Below are some downloadable resources to help you plan your Ramadan campaigns
A meaningful Ramadan by Industry
Ramadan success stories
Vimto creates everlasting family moments of togetherness with Snapchat, despite physical social distancing
Gamified Augmented Reality Lens delivers massive ROI for Sephora
Ounass sees a ROI of 8.7x by using Snapchat’s Lenses in their media mix for their Ramadan campaign
For further inquiries on how to activate a meaningful campaign this Ramadan please make sure you get in touch with your Snapchat representative
1 Snap Inc. internal data as of November 2, 2020 for MENA region (countries included: UAE, Morocco, Algeria, Egypt, Iraq, Jordan, Kuwait, Bahrain, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, and Tunisia).
2 Snap Inc. internal data for MENA region (countries included: UAE, Afghanistan, Morocco, Algeria, Egypt, Iraq, Jordan, Kuwait, Bahrain, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, and Tunisia). October 2020 v. October 2019.
3 Snap Inc. internal data for UAE, Saudi Arabia, and Kuwait April 22, 2020 - May 26, 2020.
4 Base: Snapchatters (n=800)
2020 Ipsos study commissioned by Snap Inc.; Q5C: “Thinking ahead to next year’s Ramadan, do you think your social/communication app usage will increase, decrease, or remain the same compared to this year’s Ramadan?”
2020 Ipsos study commissioned by Snap Inc.; Q5C: “Thinking ahead to next year’s Ramadan, do you think your social/communication app usage will increase, decrease, or remain the same compared to this year’s Ramadan?”
5 2020 Ipsos study commissioned by Snap Inc.; Q17: “On a scale from 1 to 5, 1 being “strongly disagree” and 5 being “strongly agree,” how much do you agree with the below statements regarding your purchase behavior for or during Ramadan next year?” T2B.
6 Snap Inc. survey of KSA Snapchat users May 29–June 4, 2020. Age and location data subject to restrictions. See https://businesshelp.snapchat.com/en-US/a/audience-size-tool for details. Question: “Thinking about the last four weeks, which of the following did you do on Snapchat more than during the other months of the year?”; 651 respondents.
7 IPSOS TLM KSA data, Feb 2020 and April 2020, Snap Inc. internal data February 2020 & April 1–23, 2020.
8 Snap Inc. internal data. April 24, 2020 - May 23, 2020 v. May 6, 2019 - June 3, 2019.