Ounass sees a ROI of 8.7x by using Snapchat’s Lenses in their media mix for their Ramadan campaign

Ounass is a leading eCommerce platform in the Middle East that specializes in Luxury fashion. They are home to over 300 luxury brands, across fashion, beauty, lifestyle, and homeware. Ounass sells the widest range of top tier designers throughout the Middle East, including Dolce & Gabbana, Zegna, and Alexander McQueen. Ounass achieved early success on Snapchat, seeing incredible cost efficiency for their always-on campaigns. For Ramadan this year, they were looking to make a splash and engage with existing customers in a deeper way, while also reaching a net-new audience.

In addition to Ounass’ always-on Snap Ad, Story Ad, and Collection Ad campaigns, they decided to run a Reach & Frequency Lens campaign to both drive awareness and ultimately drive more revenue during a key cultural moment, Ramadan. Creative was king with this experience, making sure the Lens was culturally & seasonally relevant, including localized messaging. Snapchatters could play with the Lens and then swipe up to install the App.

Ounass scaled distribution of the Lens by adding Snapcodes on every delivery box on purchases made while the Lens campaign was live. The objective for this was to re-engage with customers and get them back into the app to drive further purchases. Ultimately, the Lens drove 8.7x ROI.

Ounass’ multi-product strategy during a key seasonal moment led to 2x better ROI from their Snapchat campaigns vs. what they saw on other platforms. Snapchat is now a fundamental always-on partner for driving full funnel results.