Gamified Augmented Reality Lens delivers massive ROI for Sephora
Lift in Ad awareness
Average Lens Playtime
of Total Sales
During Ramadan, the battle for attention intensifies for every beauty brand - with so much advertising and so many offers, driving ad recall and cut-through requires a different approach. Partnering with Snapchat, Sephora developed a gamified Augmented Reality (AR) Lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.
The Solution: Reach & Frequency Lens
Sephora had a range of products to promote during the period. Every week the product range was updated. To encourage purchase, they offered a special gift, which Snapchatters could redeem on the website using a voucher code at checkout. The coupon code appeared at the end of the game and Snapchatters were encouraged to redeem on the website.
In 4 weeks, over 1200 transactions were delivered via the Lens experience. This accounted for 5% of the total transactions on the Sephora website during Ramadan.
- 1Kantar Millward Brown Brand Lift Study, Q2 2019
- 2Client Internal Data
- 3Snap Inc. Internal Ads Manager data