Gamified Augmented Reality Lens delivers massive ROI for Sephora
Lift in Ad awareness (1)
Average Lens Playtime (3)
of Total Sales (2)
During Ramadan, the battle for attention intensifies for every beauty brand - with so much advertising and so many offers, driving ad recall and cut-through requires a different approach. Partnering with Snapchat, Sephora developed a gamified Augmented Reality (AR) Lens experience that delivered both impressive levels of engagement and an unprecedented ROI for Sephora.
The Solution: Reach & Frequency Lens
Sephora had a range of products to promote during the period. Every week the product range was updated. To encourage purchase, they offered a special gift, which Snapchatters could redeem on the website using a voucher code at checkout. The coupon code appeared at the end of the game and Snapchatters were encouraged to redeem on the website.
In 4 weeks, this activity accounted for 5% (2) of the total transactions on the Sephora website during Ramadan.
- 1Kantar Millward Brown Brand Lift Study Q2 2019
- 2Sephora internal data Q2 2019
- 3Snap Inc. internal data Q2 2019