Gamified Augmented Reality Lens delivers massive ROI for Sephora

During Ramadan, the battle for attention intensifies for every beauty brand - with so much advertising and so many offers, driving ad recall and cut-through requires a different approach. Partnering with Snapchat, Sephora developed a gamified Augmented Reality (AR) Lens experience that delivered both impressive levels of engagement and an unprecedented ROI for Sephora.

Sephora had a range of products to promote during the period. Every week the product range was updated. To encourage purchase, they offered a special gift, which Snapchatters could redeem on the website using a voucher code at checkout.
The coupon code appeared at the end of the game and Snapchatters were encouraged to redeem on the website.

In 4 weeks, this activity accounted for 5% (2) of the total transactions on the Sephora website during Ramadan.