Success Story

Gamified Augmented Reality Lens delivers massive ROI for Sephora

  • +15pp

    Lift in Ad awareness

  • 2.39X


  • 37s

    Average Lens Playtime

  • 5%

    of Total Sales

The Brief

During Ramadan, the battle for attention intensifies for every beauty brand - with so much advertising and so many offers, driving ad recall and cut-through requires a different approach. Partnering with Snapchat, Sephora developed a gamified Augmented Reality (AR) Lens experience that delivered both exceptional levels of engagement and an unprecedented ROI.

The Solution: Reach & Frequency Lens

Sephora had a range of products to promote during the period. Every week the product range was updated. To encourage purchase, they offered a special gift, which Snapchatters could redeem on the website using a voucher code at checkout. The coupon code appeared at the end of the game and Snapchatters were encouraged to redeem on the website.

The Results

In 4 weeks, over 1200 transactions were delivered via the Lens experience. This accounted for 5% of the total transactions on the Sephora website during Ramadan.