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Success Story

Gamified Augmented Reality Lens delivers massive ROI for Sephora

  • +15pp

    Lift in Ad awareness (1)

  • 2.39X

    ROI (2)

  • 37s

    Average Lens Playtime (3)

  • 5%

    of Total Sales (2)

The Brief

During Ramadan, the battle for attention intensifies for every beauty brand - with so much advertising and so many offers, driving ad recall and cut-through requires a different approach. Partnering with Snapchat, Sephora developed a gamified Augmented Reality (AR) Lens experience that delivered both impressive levels of engagement and an unprecedented ROI for Sephora.

The Solution: Reach & Frequency Lens

Sephora had a range of products to promote during the period. Every week the product range was updated. To encourage purchase, they offered a special gift, which Snapchatters could redeem on the website using a voucher code at checkout. The coupon code appeared at the end of the game and Snapchatters were encouraged to redeem on the website.

The Results

In 4 weeks, this activity accounted for 5% (2) of the total transactions on the Sephora website during Ramadan.