SHOPPING STARTS
WITH A SNAP
How we shop has fundamentally changed – and Gen Z is spearheading that revolution. As a space where you can express yourself authentically, Snapchat can be treated as an extension of the shop floor. From style tricks to shopping tips, the platform can play a crucial role in today’s commercial landscape. Buyers already know its power and it’s time for brands to catch up.
Finding your style isn’t fool-proof, but it can be fun – especially on Snapchat. As a platform where connection and creativity can flourish, experimenting with fashion is part of the experience. Whether it’s ‘fit inspiration, brand recommendations or AR try-ons, shopping no longer starts on a store’s website or shop floor – it starts on Snapchat. Not convinced? We’ve got the receipts. The key to unlocking Snapchat’s power starts here.
Snapchat promotes connection with friends and family, which allows users to turn shopping into a group activity.² Long before Gen Z splash their cash, they like to seek advice from friends via Chat, find inspiration on Stories and Spotlight, search stores on Maps and try on brands in Camera. Brands that show up in these spaces can boost their commercial performance.
From the first Snap to the final splurge, shopping and Snapchat are a perfect fit, both online and IRL. 67% of daily Snapchatters get advice from friends about what to shop for.⁴ During sales events, 66% of Snapchatters share good deals they notice with friends/family (vs. 55% Non-Snapchatters)⁵ and 64% of Snapchatters receive recommendations on the best deals from family/friends during sales events (vs. 50% Non-Snapchatters).⁶ As Snapchatters proactively connect with one another during key commercial moments, it’s crucial brands do the same.
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By showing up on Snapchat, you can become an integral part of your consumers’ lives on a platform that its users feel is a trusted and safe space.¹¹ Building strong relationships with Snapchatters has a domino effect, with 74% saying recommendations from people they know heavily influences purchasing decisions¹² while 50% shop for something a friend or family member shared or recommended.¹³
Snapchat reaches over 75% of 13-34 year-olds,⁸ meaning brands can (and should!) go big on the fun front. And with 6/10 (57%) consumers identifying shopping as their main reason for using AR,⁹ it’s a surefire way to reach multiple demographics. Take inspiration from brands like Danone, Wagner Pizza and Kapten&Son, all of whom leveraged AR Lenses and Filters to drive serious business results.
