Key to Gen Z
Key to Gen Z

SHOPPING STARTS

WITH A SNAP

How we shop has fundamentally changed – and Gen Z is spearheading that revolution. As a space where you can express yourself authentically, Snapchat can be treated as an extension of the shop floor. From style tricks to shopping tips, the platform can play a crucial role in today’s commercial landscape. Buyers already know its power and it’s time for brands to catch up.

Finding your style isn’t fool-proof, but it can be fun – especially on Snapchat. As a platform where connection and creativity can flourish, experimenting with fashion is part of the experience. Whether it’s ‘fit inspiration, brand recommendations or AR try-ons, shopping no longer starts on a store’s website or shop floor – it starts on Snapchat.  Not convinced? We’ve got the receipts. The key to unlocking Snapchat’s power starts here.

74% of Snapchatters say it's just as fun to plan and shop for a celebration as the celebration itself (vs. 67% Non-Snapchatters).

Unlock Opportunities

Snapchat promotes connection with friends and family, which allows users to turn shopping into a group activity.² Long before Gen Z splash their cash, they like to seek advice from friends via Chat, find inspiration on Stories and Spotlight, search stores on Maps and try on brands in Camera. Brands that show up in these spaces can boost their commercial performance.

Unlock Connection


From the first Snap to the final splurge, shopping and Snapchat are a perfect fit, both online and IRL. 67% of daily Snapchatters get advice from friends about what to shop for.⁴  During sales events, 66% of Snapchatters share good deals they notice with friends/family (vs. 55% Non-Snapchatters)⁵ and 64% of Snapchatters receive recommendations on the best deals from family/friends during sales events (vs. 50% Non-Snapchatters).⁶ As Snapchatters proactively connect with one another during key commercial moments, it’s crucial brands do the same.

58% of daily Snapchatters say the platform is the best way to shop with friends even if not with them.
73% of consumers are interested in using AR to interact with a product before buying.

Unlock Entertainment


Snapchat reaches over 75% of 13-24 year-olds,⁸ meaning brands can (and should!) go big on the fun front. And with 6/10 (57%) consumers identifying shopping as their main reason for using AR,⁹ it’s a surefire way to reach multiple demographics. Take inspiration from brands like Danone, Wagner Pizza and Kapten&Son, all of whom leveraged AR Lenses and Filters to drive serious business results.

Unlock Results


By showing up on Snapchat, you can become an integral part of your consumers’ lives on a platform that its users feel is a trusted and safe space.¹¹ Building strong relationships with Snapchatters has a domino effect, with 74% saying recommendations from people they know heavily influences purchasing decisions¹² while 50% shop for something a friend or family member shared or recommended.¹³

71% of Snapchatters say they trust ‘advertising or posts from brands on social media apps’ the most for ideas and new brand/product discovery.
Snapchatters taking Snaps

Get in Touch

Getting inspired is easy and getting in touch is even easier.

Check out Snapchat's Success Stories and launch your first campaign easily with Ads Manager Platform! You can also contact our team if you have any questions on how to set up your first campaign.

Get started on your Snapchat journey now!

ContactDE@Snapchat.com

Snapchatters sending Snaps.

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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715), Non-Snapchatters (n=655) | QCELEBRATIONATT: When it comes to these holiday seasons or special moments, how much do each of the following describe you? (% Describes me completely + Describes me somewhat)

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2024 Alter Agents Study 'How We Snap' Commissioned by Snap, Motivations listed are those where a social platform over-indexes vs. all other platforms. Snapchatters (n=1000), Weekly Users of Each App - Facebook (n=567), Instagram (n=598), TikTok (n=676), Pinterest (n=612), YouTube (n=622)

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 2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSOCIAL_USECASE How well does each of the following describe [[INSERT {QSOCIAL_USECASEAPPINSERT}]]? (%Describes Very/Somewhat Well)


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSOCIAL_USECASE How well does each of the following describe [[INSERT {QSOCIAL_USECASEAPPINSERT}]]? (%Describes Very/Somewhat Well)


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=435) Non-Snapchatters (n=401) | QSALESSENTIMENT How much do you agree or disagree with the following statements? | QDISCOVERY_TPS: Which touchpoints are you using to learn about products or brand deals during sales events?

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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=435) Non-Snapchatters (n=401) | QSALESSENTIMENT How much do you agree or disagree with the following statements? | QDISCOVERY_TPS: Which touchpoints are you using to learn about products or brand deals during sales events?

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2022 IPSOS Augmentality Shift study commissioned by Snap Inc. | 2 Base: German Consumers: AR users or future users n=1,292 | Q26: AR can provide many experiences. Thinking about what you can do with using AR both now and in the future, how interested, if at all, are you in each of the following: ‘Interacting with a product before buying it, e.g. using your phone to ‘walk around’ a virtual car to learn about its features’ (T2B: Very interested / Somewhat interested). | 1 Base Brands:(UK-FR-GE) All n=194, DE n=60 - 45% (Low base, use data with caution) | Q17: Which of these Augmented Reality (AR) applications, if any, has your organisation already implemented? (‘Virtual trial experiences’ NET: ‘Enabling people to ‘try-on’ clothes or accessories’, ’Enabling people to ‘try-out’ beauty products’, ‘Giving access to virtual ‘try before you buy products’)

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Snap Inc. internal data as of December 31, 2024

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2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | 1/2 Base: German Consumers: AR users or future users n=1,292 | Q35: Below are some reasons others have given for using AR. Please choose the main reason(s) you use / would use AR. (‘Shopping’ NET: ‘To find out additional information about specific products or services’, ‘To make shopping experiences easier’, ‘To make shopping experiences faster’ ‘To ask friends / family for their opinions on what to buy’).

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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715) | QPLANNINGSOURCE: When you are looking for inspiration on what to buy or how to celebrate a holiday (e.g., gifts for yourself/others, items for home, etc.), what are your most trusted sources for ideas?


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2022 Ipsos Mobile Video Survey on behalf of Snap Inc. | Base: 13-44 smartphone users across Germany (aged 13-44 yrs) who watch videos on a smartphone once a month or more often on Snapchat n=696, or on Competitor apps n=1,105 (1,278 mentions across competitor brands). Online interviews. Fieldwork: 31st Aug - 6th Oct 2022. Q36. Out of the following, which, if any, most strongly apply for. ’Feels like a trusted and safe space’- Snapchat 26% vs. Competitor aggregate 16%, ’Is a place where I can show videos of my real self’- Snapchat 21% vs. Competitor aggregate 13%, I can trust the news and information that are on this platform’ - Snapchat 24% vs Competitor aggregate 15%, ‘Videos on here feel real and authentic’ - Snapchat 22% vs Competitor aggregate 15%, ‘ I feel comfortable in watching any video that I am presented with on this platform’ - Snapchat 22% vs. Competitor aggregate 15%, Competitor figure is an aggregation of responses across four competitors TikTok, Facebook, Instagram and Twitter. Significantly higher for Snapchat vs. aggregate and 4 competitor brands at 90% level of significance. See appendix for more information.


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715), Non-Snapchatters (n=655) | QSHOPATT: How much do you agree or disagree with each of the following statements? | Base: Snapchatters (n=157) QRESEARCH_SOURCE: Which sources do you rely on to plan for [[INSERT {BIG_MOMENTS_LIST}]]?


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSHOPPING: When shopping for [[INSERT {BIG_MOMENTS_LIST}]], which of the following do you do? Please select all that apply.

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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715), Non-Snapchatters (n=655) | QCELEBRATIONATT: When it comes to these holiday seasons or special moments, how much do each of the following describe you? (% Describes me completely + Describes me somewhat)

2

2024 Alter Agents Study 'How We Snap' Commissioned by Snap, Motivations listed are those where a social platform over-indexes vs. all other platforms. Snapchatters (n=1000), Weekly Users of Each App - Facebook (n=567), Instagram (n=598), TikTok (n=676), Pinterest (n=612), YouTube (n=622)

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 2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSOCIAL_USECASE How well does each of the following describe [[INSERT {QSOCIAL_USECASEAPPINSERT}]]? (%Describes Very/Somewhat Well)


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSOCIAL_USECASE How well does each of the following describe [[INSERT {QSOCIAL_USECASEAPPINSERT}]]? (%Describes Very/Somewhat Well)


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=435) Non-Snapchatters (n=401) | QSALESSENTIMENT How much do you agree or disagree with the following statements? | QDISCOVERY_TPS: Which touchpoints are you using to learn about products or brand deals during sales events?

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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=435) Non-Snapchatters (n=401) | QSALESSENTIMENT How much do you agree or disagree with the following statements? | QDISCOVERY_TPS: Which touchpoints are you using to learn about products or brand deals during sales events?

7

2022 IPSOS Augmentality Shift study commissioned by Snap Inc. | 2 Base: German Consumers: AR users or future users n=1,292 | Q26: AR can provide many experiences. Thinking about what you can do with using AR both now and in the future, how interested, if at all, are you in each of the following: ‘Interacting with a product before buying it, e.g. using your phone to ‘walk around’ a virtual car to learn about its features’ (T2B: Very interested / Somewhat interested). | 1 Base Brands:(UK-FR-GE) All n=194, DE n=60 - 45% (Low base, use data with caution) | Q17: Which of these Augmented Reality (AR) applications, if any, has your organisation already implemented? (‘Virtual trial experiences’ NET: ‘Enabling people to ‘try-on’ clothes or accessories’, ’Enabling people to ‘try-out’ beauty products’, ‘Giving access to virtual ‘try before you buy products’)

8

Snap Inc. internal data as of December 31, 2024

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2022 Ipsos Global Augmentality Shift Study commissioned by Snap Inc. | 1/2 Base: German Consumers: AR users or future users n=1,292 | Q35: Below are some reasons others have given for using AR. Please choose the main reason(s) you use / would use AR. (‘Shopping’ NET: ‘To find out additional information about specific products or services’, ‘To make shopping experiences easier’, ‘To make shopping experiences faster’ ‘To ask friends / family for their opinions on what to buy’).

10

2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715) | QPLANNINGSOURCE: When you are looking for inspiration on what to buy or how to celebrate a holiday (e.g., gifts for yourself/others, items for home, etc.), what are your most trusted sources for ideas?


11

2022 Ipsos Mobile Video Survey on behalf of Snap Inc. | Base: 13-44 smartphone users across Germany (aged 13-44 yrs) who watch videos on a smartphone once a month or more often on Snapchat n=696, or on Competitor apps n=1,105 (1,278 mentions across competitor brands). Online interviews. Fieldwork: 31st Aug - 6th Oct 2022. Q36. Out of the following, which, if any, most strongly apply for. ’Feels like a trusted and safe space’- Snapchat 26% vs. Competitor aggregate 16%, ’Is a place where I can show videos of my real self’- Snapchat 21% vs. Competitor aggregate 13%, I can trust the news and information that are on this platform’ - Snapchat 24% vs Competitor aggregate 15%, ‘Videos on here feel real and authentic’ - Snapchat 22% vs Competitor aggregate 15%, ‘ I feel comfortable in watching any video that I am presented with on this platform’ - Snapchat 22% vs. Competitor aggregate 15%, Competitor figure is an aggregation of responses across four competitors TikTok, Facebook, Instagram and Twitter. Significantly higher for Snapchat vs. aggregate and 4 competitor brands at 90% level of significance. See appendix for more information.


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2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=715), Non-Snapchatters (n=655) | QSHOPATT: How much do you agree or disagree with each of the following statements? | Base: Snapchatters (n=157) QRESEARCH_SOURCE: Which sources do you rely on to plan for [[INSERT {BIG_MOMENTS_LIST}]]?


13

2024 NRG study commissioned by Snap Inc. | Base: Snapchatters (n=157) Non-Snapchatters (n=187) | QSHOPPING: When shopping for [[INSERT {BIG_MOMENTS_LIST}]], which of the following do you do? Please select all that apply.