Want to multiply your ROI this Shopping Season?
Multiply the Moment
This shopping season will be bigger, brighter, and better than ever. Bold claim? Maybe. But positivity and enthusiasm about the year ahead is on
the rise. And when optimism increases, so does spend. Now the question is, how can your brand maximize the opportunity? During the month of November, Snapchat delivers a 2x higher ROI for retailers when compared to the full year. How? Here are 4 powerful formulas that will work hand in hand to multiply your ROI this shopping season!
Every Shopping Season, our 4 formulas work together to multiply ROI:
1. Valuable Audience X Shopping Season = ROI
2. Power of Friends X Shopping Season = ROI
3. Immersive Experiences X Shopping Season = ROI
4. Relevancy X Shopping Season = ROI
So, let’s meet the multipliers...
Valuable Audiences x Shopping Season = ROI
The simple fact is, Snapchatters shop online a huge 30%2 more than other consumers. And year after year they increase their spending during the shopping season.
In November/December 2020, Snapchatters have increased their total online purchases by a whopping +119%3 when compared to the year prior. Add that to the fact there are 75M4 monthly unique users across the MENA region, with discretionary spending power of up to $425B5 - this is what we mean by a valuable audience for your brands, geared up and ready to shop for the upcoming season.
Keep scrolling for more formulas to multiply your ROI!
Immersive Experiences x Shopping Season = ROI
Snapchat delivers high quality mobile environments with its unique AR and video ad products to create exponential connections between your brand and our community.
Those connections drive multiplied results for brands. More than 8 out of 10 consumers in Saudi Arabia are likely to make a purchase after using branded AR to help them shop6. In the same vein, a massive 84% of Snapchatters are interested in AR try on experiences7. And this translates into results for advertisers: as an example, during the month of November, campaigns for retailers running lens on Snapchat deliver a 7.2x higher average purchase value compared to the ones running other formats1.
Keep scrolling for more formulas to multiply your ROI!
Power of Friends X Shopping Season = ROI
Snapchatters understand the importance of friends and family. In fact, when we ran the numbers, we discovered that Snapchatters in the KSA are 17% more likely than non-Snapchatters to recommend products to friends and family8. Which adds up to friends spending an impressive 2x more when a product is referred by another friend during Shopping Season9.
Keep scrolling for more formulas to multiply your ROI!
Relevancy x Shopping Season = ROI
The Snapchat Generation changed the Shopping Season process forever. Our community is used to being exposed to a richness of diverse ad formats that brings them down the funnel. Relevancy means reaching your customers using multiple targeted experiences to engage and ultimately optimize your ROI.
Multiply your way to massive ROI this Shopping Season
Snapchat delivers results all along the Shopping Season! Last November, retailers saw a 2x higher ROI on average when compared to the full year1. Shopping Season 2021 will be the biggest and brightest yet for the 75M monthly unique Snapchatters across MENA4. They’re excited to immerse themselves in new ways to seek, list, shop and share.
Find out how to multiply your ROI this Shopping Season, with this
downloadable resource.
downloadable resource.
Snapchat can help your small, medium or large business grow.
1 Snap Inc. internal data November 2020 compared to the full year 2020
2 Calculated by comparing 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (N=918), Non-Snapchatters (N=252) Q: “Where have you bought/plan to buy [CATEGORY] products this holiday season?” to eCommerceDB “The eCommerce market in Saudi Arabia.”
3 Snap Inc. internal data, November–December 2019 average vs. November–December 2020 average.
4 Snap Inc. internal data March 2021
5 2021 Global Cassandra Study commissioned by Snap Inc. | Base: Those with a monthly income N=1,063 MENA respondents. Cumulative total of average by market. Spending power for the Snapchat Generation was calculated as follows: We obtained the average monthly income for each respondent. The sum of any expenses related to rent or mortgage, debt, insurance, medical expenses/healthcare, spending money given to others, and utilities was subtracted from this average monthly income. We then multiplied each respondent’s average monthly discretionary spending by 12 to obtain their average yearly discretionary spending and averaged these results within each country across the Snapchat Generation.
6 2021 Alter Agents study commissioned by Snap inc. and Publicis Media
7 Base: Would Use Branded AR Experiences for Shopping (n=954)
QB10. What is the likelihood you would make a purchase after using a branded AR experience? Please select one response.
Base: Total Respondents (n=1000)
QF8. How influential do you think AR technology will be on how people shop in the next five years? Please select one response.
Base: Have used each type of branded AR and would use branded AR while shopping. Specific Base sizes in notes.
QB11. What is the likelihood you would make a purchase after using each of the following branded AR experiences? Please select one response for each row.
QB10. What is the likelihood you would make a purchase after using a branded AR experience? Please select one response.
Base: Total Respondents (n=1000)
QF8. How influential do you think AR technology will be on how people shop in the next five years? Please select one response.
Base: Have used each type of branded AR and would use branded AR while shopping. Specific Base sizes in notes.
QB11. What is the likelihood you would make a purchase after using each of the following branded AR experiences? Please select one response for each row.
8 2021 Deloitte Holiday Research Commissioned by Snap Inc. Base = Snapchatters (N=1508), Non-Snapchatters (N=254)
Q: “How likely are you to recommend products for others to buy as part of their holiday shopping?”; 1 = “Not at all likely”, 5 = “Very likely”
Q: “How likely are you to recommend products for others to buy as part of their holiday shopping?”; 1 = “Not at all likely”, 5 = “Very likely”
9 Annex Cloud Customer Marketing Platform Article, “42 Referral Marketing Statistics That Will Make You Want to Start a RAF Program Tomorrow.”
https://www.annexcloud.com/blog/42-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/
https://www.annexcloud.com/blog/42-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow/