Multiply the Moment
This shopping season will be bigger, brighter, and better than ever. Bold claim? Maybe. But positivity and enthusiasm about the year ahead is on
the rise. And when optimism increases, so does spend. Now the question is, how can your brand maximize the opportunity? During the month of November, Snapchat delivers a 2x higher ROI for retailers when compared to the full year. How? Here are 4 powerful formulas that will work hand in hand to multiply your ROI this shopping season!
Want to multiply your ROI this Shopping Season?
Every Shopping Season, our 4 formulas work together to multiply ROI:
1. Valuable Audience X Shopping Season = ROI
2. Power of Friends X Shopping Season = ROI
3. Immersive Experiences X Shopping Season = ROI
4. Relevancy X Shopping Season = ROI
So, let’s meet the multipliers...
Valuable Audiences x Shopping Season = ROI
The simple fact is, Snapchatters shop online a huge 30% 2 more than other consumers. And year after year they increase their spending during the shopping season.
In November/December 2020, Snapchatters have increased their total online purchases by a whopping +119% 3 when compared to the year prior. Add that to the fact there are 75M 4 monthly unique users across the MENA region, with discretionary spending power of up to $425B 5 - this is what we mean by a valuable audience for your brands, geared up and ready to shop for the upcoming season.
Keep scrolling for more formulas to multiply your ROI!
Immersive Experiences x Shopping Season = ROI
Snapchat delivers high quality mobile environments with its unique AR and video ad products to create exponential connections between your brand and our community.
Those connections drive multiplied results for brands. More than 8 out of 10 consumers in Saudi Arabia are likely to make a purchase after using branded AR to help them shop 6. In the same vein, a massive 84% of Snapchatters are interested in AR try on experiences 7. And this translates into results for advertisers: as an example, during the month of November, campaigns for retailers running lens on Snapchat deliver a 7.2x higher average purchase value compared to the ones running other formats 1.
Keep scrolling for more formulas to multiply your ROI!
Power of Friends X Shopping Season = ROI
Snapchatters understand the importance of friends and family. In fact, when we ran the numbers, we discovered that Snapchatters in the KSA are 17% more likely than non-Snapchatters to recommend products to friends and family 8. Which adds up to friends spending an impressive 2x more when a product is referred by another friend during Shopping Season 9.
Keep scrolling for more formulas to multiply your ROI!
Relevancy x Shopping Season = ROI
The Snapchat Generation changed the Shopping Season process forever. Our community is used to being exposed to a richness of diverse ad formats that brings them down the funnel. Relevancy means reaching your customers using multiple targeted experiences to engage and ultimately optimize your ROI.
Multiply your way to massive ROI this Shopping Season
Snapchat delivers results all along the Shopping Season! Last November, retailers saw a 2x higher ROI on average when compared to the full year 1. Shopping Season 2021 will be the biggest and brightest yet for the 75M monthly unique Snapchatters across MENA 4. They’re excited to immerse themselves in new ways to seek, list, shop and share.
Find out how to multiply your ROI this Shopping Season, with this
downloadable resource.
downloadable resource.
Snapchat can help your small, medium or large business grow.