Make Up For Ever drove awareness & sales for the launch of Rouge Artist Lipstick range through multi-format

For the launch of their new Rouge Artist Lipstick range, Make Up For Ever partnered with Snap Inc. in a multi-format approach to leverage AR and video formats. Their bold and diverse lipstick collection was reflected in their creative and used as inspiration across the campaign. The main objective was to drive awareness and excitement around the new range and ultimately trigger footfall to store, and we did just that!

In a full funnel approach, we drove awareness of the new lipstick range using an AR product trial lens allowing Snapchatters to transform into different personalities depending on the color range these chose. Users were able to redeem a free gift in-store upon presenting their Snap. Make Up For Ever also launched video ads featuring a diverse and edgy pool of local influencers, using the product and giving their point of view on the range which increased consideration with our audience. In parallel, another ad ran prompting the user to ‘Try it now’ leading to conversion on their website.

In UAE and Kuwait, this holistic, multi-format approach drove huge success! Having particular impact in memorability, with an astonishing +18pp ¹ increase in ad awareness; and purchase intent with a +8pp ¹ lift. Individually, the lens delivered remarkable results of +9pp ¹ lift in action intent and +9pp ¹ in brand favourability, showing the brand’s success in engaging users. In Saudi Arabia, exposure to the lens resulted in a cost effective $0.36 ² cost per influenced person. This success also translated into footfall to Sephora Stores as the Lens converted >1.2K ³ Sephora customers offline!