Takis
The famous and flavorful snack brand from Mexico entered the UK market in 2023 with its spicy Fuego rolled tortilla chips. With distribution scaling in the region, the brand utilized Snapchat’s AR and video-led formats to create a bold, culturally-resonant way to introduce its intense flavors to a new market.
- Maddy Hooton, Brand Manager, Takis UKI
Grupo Bimbo’s snack brand Takis launched its first-ever UK campaign on Snapchat to drive awareness and brand relevance while tapping into the region's growing appetite for bold, intense snacks that resonated strongly with Gen Z consumers. Snapchat’s AR and video-led formats offered the perfect stage for snack lovers to “Face the Intensity.”
In collaboration with PHD Manchester, Takis executed a full-funnel campaign using a mix of AR and video placements designed to grab attention and immerse Snapchatters in the brand's high-heat identity. AR Lens + First Lens Unlimited offered a gamified experience where users caught Takis in their mouths, triggered flame animations, and transformed into a Takis dragon.
This engaging lens achieved significant interaction, boasting an average playtime of 11.02 seconds and accumulating over 43 million impressions. 1 Complementing the AR experience, a Video Suite consisting of First Commercial, Commercials, and Story Ads was deployed to build widespread awareness and further solidify Takis' bold brand positioning.
This immersive creative mix delivered outstanding results for a market entry campaign:
+25pp lift in Ad Recall 1
+7pp lift in Brand Awareness 1
+7pp lift in Action Intent 1
The campaign even earned Silver at the Internationalist Awards for Innovation and Gold for Best Brand Awareness Campaign at the Performance Marketing Awards (for both Snap + TikTok campaigns).
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