OMNES Education

School’s In Session and So Is the Ad Strategy

When you're a global higher-education group with 40,000 students and campuses on multiple continents, standing out in a crowded digital landscape is no small feat. For OMNES Education — home to 15 schools, including the respected INSEEC Bachelor and MSc programs — the goal was clear: Find fresh, effective ways to attract quality student leads across two very different academic tracks.

For OMNES, speaking to a young, career-focused audience in a digital space that actually matches how they live and scroll proved to be the lynchpin. Traditional channels like Meta and TikTok were already part of the mix, but OMNES wanted more efficient performance and better alignment between message and medium.

Snapping Up Smart Leads

OMNES decided to tap Snapchat to realize success. With its Gen Z-heavy audience, mobile-first design, and lead-gen tools that are built to convert, the platform offered OMNES a high-potential playground to promote its programs. But strategy didn’t stop at media choice. Custom content was tailored to match the tone, visuals, and swipe-happy behavior that characterize Snapchatters.

Results

• 49% lower cost per lead for the INSEEC Bachelor program versus Meta and TikTok, proving Snapchat’s potential in reaching undergrad hopefuls more efficiently.

• 58% lower cost per lead for the INSEEC MSc program, showing that even postgrad candidates respond well to optimized ad creative in the right setting.

When OMNES chose to embrace platform-native content and Snapchat’s evolving lead-gen capabilities, they unlocked new channels for sustainable student growth at a more efficient cost. If you're a school (or really, any service-based brand) trying to reach a younger audience, consider meeting them where they’re already engaged with creative that’s tailored for the scroll and tech built for conversion.