WIZBII Money
WIZBII Money, a free online tool that helps people in France find personalized financial aid, chose target CPA bidding on Snapchat to lower costs and improve efficiency. The shift from auto-bid to tCPA delivered impressive gains, leading WIZBII to make Snapchat a key acquisition channel.
“Thanks to Target Cost bidding, we were able to optimize our investments while keeping our acquisition costs under control. This approach significantly improved our performances, reducing our CPM and CPC while significantly maximizing our Cost per Purchase. Snapchat is now a key driver in our acquisition strategy.”
- Bryan Goncalves, Growth Marketer, Wizbii
Connecting Snapchatters with Financial Aid
Going into their latest Snapchat campaigns, WIZBII Money already had a solid digital game. Their marketing team knew how to drive results, especially with a performance-focused mindset. They were running direct-response campaigns on Snapchat to attract quality prospects — folks looking for student grants, housing help, or local support programs.
While the results were decent, the team had a classic growth conundrum: How do you keep driving high-volume conversions without blowing the budget? Their goal was to lower cost per acquisition (CPA) without sacrificing the number of people they were helping. So, they teamed up with Snapchat to test a smarter, more refined bidding strategy — and that’s when things really took off.
Smart Targeting for Direct Response
The Snap team introduced WIZBII to the newly revamped Target Cost per Acquisition bidding tool. Unlike auto-bidding, which can sometimes chase volume at the expense of cost efficiency, this tool helps keep your average CPA right around your chosen target. For a company like WIZBII, which thrives on precision and performance, it was a game-changer.
They rolled out engaging, conversion-driven ads tailored for Snapchat's visually native environment — think punchy, clear, and mobile-first creative. By switching from auto-bid to target CPA, they took tighter control over their spending while still attracting a steady stream of qualified users.
The shift in strategy paid off big time:
-77% eCPM¹
-39% cost per purchase¹
-69% eCPC¹
With results like those, WIZBII didn’t just tweak their Snapchat strategy. They went all in. The platform is now one of their top-performing acquisition channels, and they’ve significantly scaled up their investment to keep the momentum going. Not bad for a bidding strategy refresh!