Reach an Untapped Audience on Snapchat
Get $375 in ad credit when you spend $350 on your first ad.¹
Your Ad Dollars Work Harder on Snapchat
Reach a new, untapped audience with money to spend.
Reach an audience you may not find anywhere else; 40% of Snapchatters are not on TikTok daily.²
Snapchat isn’t just for young people. Nearly 1 in 4 Snapchatters is over 35, which means you can get access to greater purchasing power.³
88% of Snapchatters say they “love to shop,” and 82% say they’re likely to spend a lot of
money online.⁴
Real Impact. Real Businesses.
242% Increase in Sales for Crumbl Cookies
I’m extremely impressed with not only the success of our Snap Ads, but also the incredible support we've had from our reps along the way. The Snapchat team provides our team with the robust knowledge we need to elevate our advertising experience on the platform.”
— McKenna S, Paid Optimization Specialist, Crumbl
32.3%
increase in return on ad spend (ROAS)⁵
242%
increase in purchases
237%
increase in SKAN installs
Ready to get started?
Get up to $375 in ad credit when you create your first ad.
FAQ
Is Snapchat’s audience mostly teenagers?
No. In fact, 80% of Snapchatters are over 18.⁸ Snapchat reaches 75% of Gen Z and Millennials across 25+ countries.⁹ However, nearly 1 in 4 Snapchatters are also over 35, which means that your ads can reach a broad age range.³
Aren’t Snapchatters on other platforms?
While there are some Snapchatters active on other platforms, our data shows that many Snapchatters are not on other platforms daily. 40% of Snapchatters are not on TikTok daily, 52% are not on YouTube daily, and 78% are not on Pinterest daily.²
Does Snapchat have the platform tools I need?
Yes, Snapchat has all the robust platform tools you’d expect. The Snap Pixel and Conversions API help improve ad tracking and results. Snapchat’s versatile ad formats make it easy to repurpose content from other platforms.
Isn’t Snapchat only for upper funnel?
No. Snapchat has goals for the entire customer journey, and has recently been optimized for direct response advertising. In fact, Snapchat Ads saw a 75% increase in purchase-related conversions year over year.¹⁰
Can you see results on Snapchat?
Yes! Snapchat advertisers often see impressive results on our platform. You can learn more about them here.