Aéropostale
In the bustling world of retail, standing out during the holiday season can be as challenging as finding the perfect gift for that friend who "has everything." Aéropostale, the specialty retailer known for its high-quality denim and fashion basics, took on this challenge with flair by partnering with Snapchat for a dynamic holiday campaign.
- Melissa Cohen, Senior Manager, Digital Marketing – Paid Media, Aéropostale
Embracing Snapchat's augmented reality (AR) capabilities, Aéropostale launched a multi-format campaign featuring both Snap Ads and an interactive AR Lens. The highlight: A Lens with a randomizer that helped Snapchatters brainstorm gift ideas for their besties and family members — who, in turn, could then could then share those suggestions. An ideal way to add a personal touch to their holiday shopping.
Exceeding expectations, the campaign didn't just spread holiday cheer — it delivered results that would make any marketer's heart grow three sizes. Aéropostale achieved:
2x ad awareness lift compared to U.S. industry benchmarks.¹
3x brand favorability lift compared to U.S. industry benchmarks.¹
1.9x share rate compared to U.S. industry benchmarks.¹
As successes are proving, augmented reality isn't just a buzzword. It's a proven strategy to capture attention. Studies have shown that AR experiences on Snapchat can drive 5x more active attention compared to traditional social media platforms.² The heightened engagement of shareable AR experiences translates to better brand recall and increased likelihood of purchase.
Aéropostale's doing it right. Their campaign nutshell:
Leverage the best in innovation: Utilize Snapchat to create immersive experiences that resonate with your audience.
Create shareable content: Design interactive elements like AR experiences that encourage users to share, amplifying your reach organically.
Measure and Adapt: Keep an eye on performance metrics to understand what's working and refine your approach accordingly.
Incorporating AR into your marketing strategy might just be the gift that keeps on giving, helping your brand connect with customers in memorable and meaningful ways.
