Clarins
The beauty brand got creative with Snap Ads, Collection Ads, and Dynamic Ads to boost their sales and get great returns on their advertising spend. They made the most of their catalog and even included some effective user-generated content to really connect with their audience and drive impressive results.
"It's been 5 years now that Clarins is using Snapchat as a main acquisition channel observing a measurable impact on incremental conversions. We've used the platform tactically to optimize the global media mix and maximize e-commerce performance."
- Stéphanie Catarino, e-Commerce, Acquisition & CRM Director, France, Groupe Clarins
Beautiful Partnerships Make Clarins a Household Name
Clarins, a beloved family-owned brand founded in Paris in 1954, has made a name for itself by using natural ingredients to create innovative beauty products. One standout offering? The iconic Clarins Double Serum, embraced by beauty lovers around the globe.
Still, to reach more potential customers and increase their online sales, Clarins recognized the need to enhance their digital presence, particularly on social media. And so, they sought a partner who could guide them through the dynamic realm of Snapchat advertising.
That's when Clarins partnered with tigrz — an ad agency with a knack for helping brands acquire new customers. tigrz discovered Clarins could effectively engage with its audience by using a mix of ad formats like Snap Ads, Collection Ads, and Dynamic Ads. They also incorporated eye-catching user-generated content along with their product catalog, creating a vibrant and appealing shopping experience.
The outcomes of this collaboration were truly impressive. Clarins ramped up their Snapchat advertising expenditure by a significant 83%, underscoring their dedication to maximizing their presence on the platform. More crucially, they experienced an astonishing 114% increase in qualified actions taken on their website, particularly in terms of add-to-cart behaviors. This uptick translated into a return on ad spend (ROAS) of 67% from new audiences and a stunning 275% increase in incremental sales.