Success Starts Here
Launch an effective Snapchat Ads campaign in three steps:
Create your Snapchat business account
Build a campaign based on your business needs
Set yourself up for long-term success
Step 1: Create Your Snapchat Business Account
It’s fast, simple, and totally worth it.
Visit ads.snapchat.com and click “Sign up” next to “New to Snapchat?”
Create a business account in Snapchat Ads Manager — that’s where you’ll manage your free Public Profile and create your ads.
Step 2: Build a Campaign Based on Your Business Needs
Because successful campaigns have clear, measurable goals.
Do you want to drive revenue? Maybe capture more leads? Or perhaps you want to generate a little hype? Your marketing goals matter.
Snapchat Ads starts by asking you to choose an objective:
Increase the visibility of your product or business
Connect with customers and elevate interest
Encourage specific actions that impact your bottom line
How to Create Your First Ad
Advanced Create
Best for driving purchases on a website or in an app, Advanced Create harnesses the capabilities of Snap Pixel to measure the impact of your ads and optimize your campaigns.
Get started: Now that you’ve set your goals, select your objective.
Create your ad sets: Set your budget and schedule, define your audience, and enable the Snap Pixel.
Choose your ad creative: Write a headline and select an image or video (or use one of our many templates). Then publish your campaign!
Step 3: Set Yourself up for Long-term Success
A centralized, customizable dashboard makes it easy to set a budget, track performance, and optimize your ads. The best part? You only pay for what you use.
Stay on budget
Complete control of your costs with daily or lifetime budgets and spend caps puts you in the driver’s seat. The more you invest, the faster you’ll see results, so we recommend setting your budget somewhere between $20–50 USD per day. And resist that urge to make changes to your campaign before you have insight into what’s working and what’s not.
Optimize your campaigns
Install the Snap Pixel to bid on lower funnel goals and track important events, like purchases and downloads. Goal-based bidding also helps drive specific actions, like completing a purchase.
Reach your audience
Our precise targeting capabilities get your ads in front of the right people at the right time by tracking location, demographics, interests, devices, and more. And here’s a pro tip: Use Snapchat Audience Insights to learn more about your target audience.
Test and learn
Got a hypothesis you want to test? Intuitive tools — like Campaign Lab — give you full control over your ad strategy, empowering you to track performance metrics, test creative, and maximize your return.
Write Your Own Success Story
How businesses like yours find success on Snapchat.
TRUFF
With a winning combination of Video Ads and Story Ads — and by utilizing Ads Manager’s goal-based bidding — TRUFF, a luxury hot sauce brand, acquired new customers at a much lower price compared to other platforms.
Overall 34.67% boost in ROAS¹ compared to other platforms.
162% drop in cost per impression¹ compared to other platforms.
71.24% drop in cost per page view¹ compared to other platforms.
30.52% decrease in cost per purchase compared to other platforms¹.
Need Advice? Looking for Inspiration?
You’re not in this alone. Our bank of free resources can help maximize your campaign results.
Ads Specialists
Get free one-on-one support from a Snapchat Ads Specialist. They provide actionable advice to make your campaigns more effective.
Training and Certification
Learn the basics and sharpen your skills with Snap Focus — the official learning portal for marketers and business owners.
Best Practices
Use these 10 creative best practices to create beautiful Snapchat Ads that drive user action and real results.
Snapchat can help your business grow.