The winning strategy of Elevenparis on Spotlight to grow and engage with their community

Elevenparis is a Parisian apparel brand created in 2003 and well-known for its iconic t-shirts. After more than 20 years of existence, the brand has reinvented itself multiple times and it is in that quest for originality and innovation that it chose to launch on Spotlight this year.

Elevenparis quickly understood the importance of short videos by onboarding as soon as possible on platforms proposing such content. The launch of Spotlight in France was a great opportunity for them to share their engaging content to a whole new community on Snapchat.

The content alternates between street interviews, fun videos and moments from their own office with the team - all of this with a UGC-style point of view. They allocated the necessary ressources to post daily on the account, thus increasing their number of
followers day by day.

It turned out to be a true success for Elevenparis with more than 94% of their
new followers coming from Spotlight. They generated overall more than 11M video views in less than months with a 182% increase between the 28 past days and the period before. In terms of new followers it represents a x3.4 increase in that same period.
Enough to encourage them to keep accelerating on the platform and publish always more engaging content.