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The winning strategy of Elevenparis on Spotlight to grow and engage with their community


organic Spotlight views in 2 months


increase in Spotlight views in the last 28 days vs the previous period


increase in subscribers during that same period


of new subscribers have come from Spotlight

Elevenparis is a Parisian apparel brand created in 2003 and well-known for its iconic t-shirts. After more than 20 years of existence, the brand has reinvented itself multiple times and it is in that quest for originality and innovation that it chose to launch on Spotlight this year.
The Solution

Elevenparis quickly understood the importance of short videos by onboarding as soon as possible on platforms proposing such content. The launch of Spotlight in France was a great opportunity for them to share their engaging content to a whole new community on Snapchat.

The content alternates between street interviews, fun videos and moments from their own office with the team - all of this with a UGC-style point of view. They allocated the necessary ressources to post daily on the account, thus increasing their number of
followers day by day.
The Results

It turned out to be a true success for Elevenparis with more than 94% of their
new followers coming from Spotlight. They generated overall more than 11M video views in less than months with a 182% increase between the 28 past days and the period before. In terms of new followers it represents a x3.4 increase in that same period.
Enough to encourage them to keep accelerating on the platform and publish always more engaging content.
After clearly identifying the presence of our audience on Snapchat through our media campaigns, it was also important for us to widen our presence organically and build a
community. Spotlight allowed us to increase our awareness significantly and our website trafic by 50%.
- Judicaël Baudot, Chief Digital officer, Elevenparis

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1Source: Snap Inc internal data - Spotlight data 22nd Sept - 11th Nov 2022
2Source: Snap Inc internal data - Spotlight data comparison between Sept 22-Oct 19 2022 vs Oct 20-Nov 11 2022