From its humble beginnings concocting natural soaps in founder Jack Haldrup’s garage, Dr. Squatch has enjoyed rapid growth in the natural-products market through high-quality products, smart, whimsical marketing, broad appeal, and lots of good old-fashioned hard work. Their male-focused suite of natural personal care products have been legendary from the get-go, featuring first-rate ingredients, no harsh chemicals, and an attractive array of scents — all of which has led to a solid, rapidly expanding core of loyal customers now numbering in the millions.
In Search of Increased Purchases and ROAS
Although Dr. Squatch’s growth has been consistently strong, the company’s been keen on expanding their customer base and product sales through innovative marketing methods that best support their light-hearted, well-respected brand.
After advertising through Snapchat for a while, the Dr. Squatch team found their products sufficiently resonated with Snapchat’s audience via a balanced two-prong (organic and paid) approach to their marketing.
And so they leaned on their advertising content development and distribution while keeping close tabs on the metrics of their content and campaign performance. They wanted to make sure their efforts toward increased sales and return on ad spend were not only on-point, but continuously advancing — and recently found that they needed to adjust their mix to keep a thriving pace.
The organic advertising team at Dr. Squatch decided to lean even harder into Snapchat once they started hearing their paid-advertising team was seeing a resurgence in performance with Snapchat Ads.
Consequently, they quickly chose the route of roaring into a newly inspired direction, regularly posting fun, creative, and informative videos to Spotlight and their Public Story. The mystery to accelerated growth began unraveling. In mid-September, 2023, they had several Spotlight videos capture the proverbial headlines, including one with over 100K views and another with over 500K views.