Announcing Unified Attribution on Snapchat

Today, Snapchat is introducing new optimization and app measurement capabilities on our platform through Unified Attribution. Currently in beta and slated to launch later this year, this new product accounts for multiple touch points across the buyer journey, aligning closely with Mobile Measurement Partners (MMPs), to help app advertisers evaluate and optimize campaigns in real-time with more confidence.

“Unified Attribution will help our partners optimize app campaigns more efficiently and confidently,” said Fintan Gillespie, Snap Inc.’s Global Director, Ad Partnerships Group. “This new solution will better align Snapchat performance data and MMPs to help our partners make real-time campaign decisions that can really drive business growth.”

Unified Attribution brings together Snapchat platform metrics and MMP cross-channel performance metrics into one unified view to drive improved performance against the outcomes advertisers value. With this, advertisers can:

• Optimize campaigns using real-time signals, including MMP conversions 

• Confidently scale investments in channels driving true business outcomes

• Understand the full impact of campaigns all within Snap Ads Manager

Third-party measurement partners have evolved and grown massively over the past few years. Advertisers look to these partners as trusted sources to help them understand their campaign impact holistically. Unified Attribution breaks down platform siloes, allowing advertisers to use real-time signals to identify and optimize spend across Snap’s solutions that are driving performance. 

“As platforms are developing their own campaign optimization tools, they're seeking out the best data to inform and guide campaigns for their advertisers," said Bright Park, Principal PDM at AppsFlyer. "With Snap's and AppsFlyer's joint clients looking for the top performance data and trusted measurement analysis to drive campaign success, Unified Attribution brings these metrics together into one unified view for advertisers. This integration creates alignment and ease for brands to optimize their campaigns in real time, enabling them to reach new customers, drive ad spend efficiency, and grow.”

Unified Attribution represents a significant step forward in helping app advertisers better understand and maximize their impact on Snapchat. Contact your Snap partner for additional details.