The 3 Best Ad Formats for Getting Started Advertising on Snapchat

Single image or video ads are the easiest ads on Snapchat to make, and offer the creative freedom to communicate your brand’s message. You can choose from showcasing a single brand image, stacked brand images, or a single video in your advertisement.

What it is: An image, series of images, or video that displays full screen on Snapchat.
What it looks like:

Where it is shown: Delivered in between Content or through a branded title on
Snapchat’s Discover section
What you need: .jpg, .png, .mp4, or .mov file(s) in a 9:16 aspect ratio at 3-180 seconds of length.
How businesses can benefit: This ad format is ideal for small businesses looking to begin advertising on Snapchat. Single Image or Video Ads is an easy ad format to get started with since it requires as little as one brand image to begin advertising on Snapchat with.

Think of this Snapchat ad format as your brand’s visual storyteller. They’re fun, short, sweet and highly discoverable within the Snapchat app.

What it is: A series of 1-20 Single Image or Video Ads
What it looks like:

Where it is shown: Delivered in between Content or through a branded title on
Snapchat’s Discover section
What you need: .jpg, .png, .mp4, or .mov file(s) in a 9:16 aspect ratio at 3-180 seconds of length.
How businesses can benefit: Businesses looking to tell a story, and who have access to a suite of branded content, will benefit most from this ad format. Story Ads are ideal for brands looking to tell a deeper narrative surrounding a specific product or timely campaign.

If your business is ecommerce, or offers multiple customer pathways, this is the ideal, starter ad format for you. Collection Ads offer a frictionless way for your customers to browse and buy your products.

What it is: Four, tappable tiles that showcase multiple products
What it looks like:

Where it is shown: Delivered in between Content or through a branded title on
Snapchat’s Discover section
What you need: .jpg, .png, .mp4, or .mov file(s) in a 9:16 aspect ratio at 3-180 seconds of length.
How businesses can benefit: Collection Ads are perfect for businesses that have a catalog of multiple goods and services. Snapchat is a highly visual platform, and this ad format is ideal for businesses looking to offer a variety of choices for their customers.