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Story Ads

Generate excitement around your brand or latest collection with a series of 3-20 Single Image or Video Ads, placed within Snapchat’s Discover section.

Ad specs

Reach Snapchatters by placing a branded tile in Snapchat’s Discover section that taps into a series of 3-20 Single Image or Video Ads

Story Ad requirements
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
  • Logo:
    • File type: .png
    • Resolution: 993px x 284px 
  • Image:
    • File type: .png
    • Resolution: 360px x 600px
  • Story title: Up to 55 characters with spaces

Creative inspiration


Depop efficiently reached their target audience using Story Ads.


FanDuel drives full-funnel success using Story Ads on Snapchat.


Motorola finds success using Video Ads and Story Ads on Snapchat.

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.

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