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Business

Story Ads

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

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Ad specs

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Story Ad requirements
  • File type: .jpg, .png, .mp4, or .mov 
  • Aspect ratio: 9:16 
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
  • Logo:
    • File type: .png
    • Resolution: 993px x 284px 
  • Image:
    • File type: .png
    • Resolution: 360px x 600px
  • Story title: Up to 55 characters with spaces

Creative inspiration

Depop
Depop efficiently reached their target audience using Story Ads.
FanDuel
FanDuel drives full-funnel success using Story Ads on Snapchat.
Motorola
Motorola finds success using Video Ads and Story Ads on Snapchat.

Snapchat can help your business grow.

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