Story Ads

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

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Ad specs

Reach Snapchatters with a series of 3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.

Story Ad requirements

File type: .jpg, .png, .mp4, or .mov
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app, long form video or Lens

Brand, headline, and calls-to-action

Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad

Tile asset deliverables for Discover section

Logo:
- File type: .png
- Resolution: 993px x 284px

Image:
- File type: .png
- Resolution: 360px x 600px

Story title: Up to 55 characters with spaces

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Creative inspiration

Depop efficiently reached their target audience using Story Ads.

FanDuel drives full-funnel success using Story Ads on Snapchat.

Motorola finds success using Video Ads and Story Ads on Snapchat.

Snapchat can help your business grow.

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