Ad specs
Collection Ads are made-for-commerce ads that allow you to feature a series of products that Snapchatters can tap to get more details
Collection Ad requirements
- File type: .jpg, .png, .mp4, or .mov
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail image requirements
- File type: .jpg or .png (static image only)
- Resolution: 160px x 160px
- Each thumbnail image requires a URL
- URLs can be used multiple times