Business

Collection Ads

A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.

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Ad specs

Collection Ads are made-for-commerce ads that allow you to feature a series of products that Snapchatters can tap to get more details

Collection Ad requirements

  • File type: .jpg, .png, .mp4, or .mov 

  • Aspect ratio: 9:16 

  • Resolution: 1080px x 1920px

  • Length: 3-180 seconds

  • Attachments: Website, app, long form video or Lens

Brand, headline, and calls-to-action

  • Brand: Up to 25 characters with spaces 

  • Headline: Up to 34 characters with spaces

  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad

Thumbnail image requirements

  • File type: .jpg or .png (static image only)

  • Resolution: 160px x 160px

  • Each thumbnail image requires a URL

  • URLs can be used multiple times

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