Prada
Prada used Snap Promote and Sprinklr to amplify top-performing content from the Fall/Winter womenswear runway in Milan. Scaling luxury storytelling with smart tech, the brand saw remarkable spikes in viewership, lower CPV, and hours of time saved via integrated automation.
Prada used Snap Promote with Sprinklr to automatically turn top-performing organic posts into paid ads, keeping momentum from the catwalk alive in real time.
From Runway to Real-Time with Snapchat
For luxury brands like Prada, fashion shows are more than just glitz. Every stitch and strut is a chance to ignite excitement and drive relevance with strategic brand moments. Ahead of Milan Fashion Week, Prada chose its Public Profile to organically share behind-the-scenes moments with its style-minded Snapchat followers. And for fashion brands, storytelling doesn’t stop at the runway. To carry momentum beyond the catwalk, the team activated Snap Promote, turning Spotlight content into ads that quickly reached a broader audience.
Post, Promote, Automate
Following initial success with Snap Promote, they added the power of automation to the lineup. By integrating Sprinklr’s Auto Boosting feature, Prada was able to automatically amplify the highest-performing organic content into paid ads, ensuring in real time that of-the-moment content sustains momentum.
The results were showstopping:
30x more views with Snap Promote 1
4 million Spotlight views on promoted content, delivering outsized awareness 2
40% lower cost per view and a lower CPM than non-boosted posts 2
100% automation, saving roughly 7.2 hours of manual campaign work thanks to Sprinklr’s streamlined tagging, publishing, and reporting system 3
Across six campaigns, Prada saw a major return in visibility, engagement, and time saved. For businesses watching from the wings, this is a masterclass in pairing creativity with automation to scale brand impact. Whether you’re selling couture or cupcakes, the lesson holds: Let your best content do the heavy lifting, and let smart tools like Snapchat + Sprinklr help it reach the spotlight.