SUCCESS STORY
Product Madness
By leveraging Snap’s Unified Attribution solution, Product Madness was able to achieve groundbreaking results in one of their most strategic markets.
lower AppsFlyer cost per install 1
Product Madness
By leveraging Snap’s Unified Attribution solution, Product Madness was able to achieve groundbreaking results in one of their most strategic markets.
- Director of Performance Marketing, Product Madness
Product Madness is a gaming company whose portfolio includes Lightning Link. 1 The business set out to better understand performance on Snapchat in Australia while evaluating Unified Attribution against a control campaign during a defined measurement window.
The goal was to assess whether a unified setup could reveal stronger app performance signals and support more informed optimization on iOS. Product Madness also wanted to understand whether the approach could unlock scalable learnings for additional apps in its portfolio and future market expansion.
Product Madness ran a Unified Attribution test for Lightning Link on Snapchat in Australia, comparing a unified setup against a control campaign. 1 The strategy centered on measuring performance through Unified Attribution while reviewing results alongside the business’s existing reporting.
This approach gave Product Madness a broader view of campaign outcomes across installs, day 7 revenue, and SKAN purchase efficiency. By analyzing performance holistically, the team was able to identify deeper iOS performance levers and build confidence in scaling the approach to other apps and markets.
Product Madness achieved a 32% lower AppsFlyer cost per install and generated 833 AppsFlyer installs with Unified Attribution. 1 The test also drove 3x higher AppsFlyer day 7 revenue and delivered a 33% lower SKAN cost per purchase in the advertiser’s internal BI. 1
Product Madness found that Unified Attribution helped validate the potential to scale this performance across more apps in its portfolio and into additional markets, including the US. They have also now expanded to Android.
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