Namshi
By tapping into Saudi National Day, Namshi, #1 Fashion & Beauty destination in MENA, leveraged Sponsored Snaps to drive meaningful impact. The campaign doubled open-rate benchmarks and delivered 134% YoY uplift (in Snap-attributed performance) - demonstrating the impact of engaging consumers where conversations happen.
— Sami Tariq, Performance Lead at Assembly Global
With Saudi National Day approaching, Namshi aimed to participate in the celebration in an authentic and meaningful way. By aligning its Snapchat activity with the cultural moment, the brand connected with audiences through locally relevant storytelling while supporting broader campaign objectives across MENA.
As part of Namshi's broader multi-channel Saudi National Day strategy, Namshi used Sponsored Snaps - full-screen vertical videos and images that appear right in Snapchatters’ Chat feed, where people are most engaged.
The creative drew inspiration from Saudi trends and was tailored for Gen Z, featuring effortlessly cool Saudi fashionistas and showcasing Namshi’s variety of brands. Each Snap included promo codes, offers, and delivery details, delivering key messages quickly and effectively.
Because these Snaps appeared alongside messages from friends, the campaign felt authentic and personal - not just another ad. It helped Namshi stay front and center during a moment people genuinely cared about.
"Sponsored Snaps allowed us to achieve strong reach during a key moment like Saudi National Day, while also driving real bottom line sales. It ensured Namshi stayed front and center through high-engagement placements on the chat page."
The collaboration showcased how culturally relevant creative and high-engagement placements can drive incremental impact. The campaign exceeded key performance metrics, achieving a 134% year-on-year growth in Snap-attributed results while maintaining a consistent Cost Per Acquisition. Sponsored Snaps also doubled benchmark open rates and delivered a 34% incremental reach and engagement among new audiences compared to the overall campaign 1.
The campaign proved how Namshi can turn cultural moments into meaningful connections - creating real impact for both the brand and its audience.
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