Lipton Ice Tea

Steeped in Strategy

PepsiCo chose a video-only setup for its Lipton Ice Tea core campaign, which includes its Peach, Tropical and Raspberry flavoured Ice Tea. This strategy helped maximize its productivity, reach on target, and sales lift – with a strong focus on scaling awareness among 18–34 year-olds in France.

A Well-Brewed Plan

Lipton used Snapchat's Reach & Frequency tool in Ads Manager to optimize target reach. It then partnered with LiveRamp to measure incremental sales lift and iROAS, to measure the offline sales impact of the video-only strategy.

A Refreshing Set of Numbers

The campaign delivered a 27% more efficient CPM versus client internal benchmarks ³, along with 65% reach on target among the 18–34 audience in France ¹. Snapchat delivered complementary value across the media mix: 

• A 2.5x iROAS among consumers exposed exclusively to Snapchat  ²

• And a +5.9% incremental sales lift among consumers exposed to both Snapchat and TV  ²

This demonstrated Snapchat’s ability to drive both efficient return and incremental sales impact.

Together, the results show that a targeted video strategy on Snapchat can drive both efficient reach and measurable business outcomes, reinforcing Snapchat's role as a driver of both awareness and bottom-line sales.