SUCCESS STORY
Lipton Ice Tea
Lipton Ice Tea scaled awareness among 18–34 year-olds in France – delivering a 2.5x iROAS, demonstrating Snapchat’s measurable contribution to incremental sales.
reach on target among the 18–34 audience in France 1
Lipton Ice Tea
Lipton Ice Tea scaled awareness among 18–34 year-olds in France – delivering a 2.5x iROAS, demonstrating Snapchat’s measurable contribution to incremental sales.
More Ways To Win With Snapchat
PepsiCo chose a video-only setup for its Lipton Ice Tea core campaign, which includes its Peach, Tropical and Raspberry flavoured Ice Tea. This strategy helped maximize its productivity, reach on target, and sales lift – with a strong focus on scaling awareness among 18–34 year-olds in France.
Lipton used Snapchat's Reach & Frequency tool in Ads Manager to optimize target reach. It then partnered with LiveRamp to measure incremental sales lift and iROAS, to measure the offline sales impact of the video-only strategy.
The campaign delivered a 27% more efficient CPM versus client internal benchmarks 3, along with 65% reach on target among the 18–34 audience in France 1. Snapchat delivered complementary value across the media mix:
A 2.5x iROAS among consumers exposed exclusively to Snapchat 2
And a +5.9% incremental sales lift among consumers exposed to both Snapchat and TV 2
This demonstrated Snapchat’s ability to drive both efficient return and incremental sales impact.
Together, the results show that a targeted video strategy on Snapchat can drive both efficient reach and measurable business outcomes, reinforcing Snapchat's role as a driver of both awareness and bottom-line sales.
