Lancôme

A Marketing Makeover

Lancôme has been catering to cosmetic consumers for almost a century. And like the industry it serves, this French brand is committed to innovation. Eager to improve cost efficiency and ROAS, while streamlining campaign setup through automation, Lancôme turned to Snap.

Maximizing Machine Learning

Snap, together with media agency Acquisit, helped Lancome achieve its aims. Lancôme leveraged Smart Budget Optimization (SBO) and Smart Targeting in an always-on campaign which showcased multiple products – from fragrances to cosmetics - while highlighting the brand’s upcoming sales and promotions among its target audience.

With SBO and Smart Targeting, which are automated features in Snapchat Ads, the brand could dynamically allocate its spend and expand beyond core audiences across KSA and UAE. This approach unlocked significant scale while substantially improving performance.

Success with a Smart Strategy

Lancôme's Q1 campaign proved hugely successful, translating automation into measurable efficiency gains across both markets. In KSA, the brand reduced CPA by 34%, increased ROAS by 35% and lowered CPM by 67% ¹. Meanwhile in the UAE, it reduced CPA by 74%, increased ROAS by 304% and lowered CPM by 81% ². As part of its evolving media strategy, L’Oréal will transition to SBO and Smart Targeting across all performance campaigns.