GoWish

A Wish List for Snapchat

GoWish is a fast-growing digital wishlist platform that enables users to create, share and save gift ideas from any website in one place.

To streamline cross-channel measurement and maintain a single source of truth across user acquisition channels, GoWish relies on AppsFlyer as its Mobile Measurement Partner (MMP).

When Snapchat launched Unified Attribution, its new campaign-level solution, GoWish saw an opportunity to unlock even greater media performance.

Sourcing High-Value Users

Unified Attribution is designed to optimise ad delivery directly against MMP-modelled signals alongside Snap attribution.

To validate the product’s impact, GoWish conducted an A/B test in the US comparing Snap’s Unified Attribution framework directly against standard BAU campaigns – while keeping spend, creative assets and targeting identical.

GoWish activated Unified Attribution, enabling Ads Manager to ingest AppsFlyer’s modelled signals directly into its bidding algorithms. By pairing Snapchat’s ad delivery engine with AppsFlyer’s attribution windows and conversion events in real time, Unified Attribution allowed Snap’s optimisation models to discover high-value users, seamlessly aligned with GoWish’s overarching measurement strategy.

The Gift of Great Performance

Integrating MMP signals into Snapchat's ad delivery generated immediate efficiency gains..

Leveraging Unified Attribution delivered a 35.5% lower cost per install (CPI) in AppsFlyer compared to the BAU control setup. This performance lift extended directly into Snapchat Ads Manager as well, achieving a 21.6% reduction in CPM and a 5% lower CPI.

With optimisation settings as the sole variable in the test, the results proved that Snap's Unified Attribution product empowers advertisers to scale campaign results while driving down acquisition costs.