GoWish
By activating Unified Attribution on Snapchat, digital wishlist platform GoWish optimised ad delivery, achieving 35.5% cheaper cost per install.
"Adopting Snapchat’s Unified Attribution product allowed us to seamlessly align Snap’s powerful ad engine with AppsFlyer, our primary measurement partner. The results speak for themselves – we achieved significantly lower CPIs and improved campaign efficiency across the board."
- Casper Ravn-Sørensen, Chief Growth Officer and Co-founder, GoWish
A Wish List for Snapchat
GoWish is a fast-growing digital wishlist platform that enables users to create, share and save gift ideas from any website in one place.
To streamline cross-channel measurement and maintain a single source of truth across user acquisition channels, GoWish relies on AppsFlyer as its Mobile Measurement Partner (MMP).
When Snapchat launched Unified Attribution, its new campaign-level solution, GoWish saw an opportunity to unlock even greater media performance.
Sourcing High-Value Users
Unified Attribution is designed to optimise ad delivery directly against MMP-modelled signals alongside Snap attribution.
To validate the product’s impact, GoWish conducted an A/B test in the US comparing Snap’s Unified Attribution framework directly against standard BAU campaigns – while keeping spend, creative assets and targeting identical.
GoWish activated Unified Attribution, enabling Ads Manager to ingest AppsFlyer’s modelled signals directly into its bidding algorithms. By pairing Snapchat’s ad delivery engine with AppsFlyer’s attribution windows and conversion events in real time, Unified Attribution allowed Snap’s optimisation models to discover high-value users, seamlessly aligned with GoWish’s overarching measurement strategy.
The Gift of Great Performance
Integrating MMP signals into Snapchat's ad delivery generated immediate efficiency gains..
Leveraging Unified Attribution delivered a 35.5% lower cost per install (CPI) in AppsFlyer compared to the BAU control setup. This performance lift extended directly into Snapchat Ads Manager as well, achieving a 21.6% reduction in CPM and a 5% lower CPI.
With optimisation settings as the sole variable in the test, the results proved that Snap's Unified Attribution product empowers advertisers to scale campaign results while driving down acquisition costs.
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