Four
Four used Unified Attribution to align Snapchat optimization with MMP conversion data. The Buy Now, Pay Later app improved install efficiency, lowering CPI by 69.66% and reducing iOS CPI in Snap Ads Manager by 79.17%.
- Jeff Crooks, Head of Marketing, Four
Four is a D2C financial brand built around flexibility and simplicity, and one of the fastest-growing fintech companies in the nation. Four pairs a lean, high-performing team with AI and automation to deliver exceptional results — an approach that extends to how it markets. A Buy Now, Pay Later app, Four lets shoppers split online purchases into four easy payments made every two weeks, using a one-time virtual card, with no credit needed. From a single app, shoppers browse hundreds of online retailers, track their orders, and get reminders before each payment is due. Unlike traditional lenders, Four recognized early that conventional financial advertising does not resonate with its shoppers. Its audience expects something that feels like a natural part of their feed, not an ad.
As Four looked to grow its shopper base, it needed Snapchat campaign optimization to line up with the conversion data in its mobile measurement partner.
Four used Unified Attribution to align Snapchat optimization with that MMP conversion data.
With Unified Attribution, Four optimized Snapchat campaigns using the conversion signals most relevant to its shopper-acquisition goals.
This created a more connected view of campaign performance. By bringing Snapchat optimization closer to MMP conversion data, Four could focus on improving cost per install.
Unified Attribution helped Four improve install efficiency across key reporting views. According to MMP data, Four saw a 69.66% lower CPI with Unified Attribution campaigns. 1
Snap Ads Manager reporting also showed stronger iOS efficiency, with Four achieving a 79.17% lower iOS CPI with Unified Attribution. 2
By using Unified Attribution to optimize toward MMP conversion data, Four improved CPI performance on Snapchat.
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