Blanco Parfumes
Blanco partnered with Snapchat to scale eCommerce revenue during Saudi Arabia’s most competitive retail period. The fragrance brand tapped the platform’s Dynamic Product Ads to drive stronger purchase efficiency and significantly higher returns.
Blanco is a luxury perfume house known for creating soft and safe scents specially formulated for babies and children. Operating in the highly competitive luxury and fragrance sector makes performance marketing essential for the brand’s growth. The challenge intensifies during Saudi National Day, one of the most competitive and high-spend quarters for advertisers in the region.
Blanco needed a strategy that would allow them to scale without sacrificing cost efficiency. Rather than relying solely on traditional conversion campaigns, the brand shifted its approach to showcase Blanco’s catalog of fragrances with Snapchat’s Dynamic Product Ads Collections format.
The team chose Collections to quickly grow sales and expand their community with tailored product recommendations. The DPA format showcased a flagship product first, followed by four dynamic product tiles from Blanco’s catalog. With Collections, advertisers can automate some or all of the ads directly from the Product Catalog, with tiles dynamically generated based on chosen product set and audience targeting.
By leveraging product-level signals and dynamic delivery, Blanco ensured that shoppers saw the brand’s unique luxury fragrances that aligned with their browsing behavior and purchase intent.
This approach delivered on multiple fronts, with significant performance improvements compared to Blanco’s historical averages:
72% lower cost per purchase 1
116% higher return on ad spend 1
548% higher click rate vs. other conversion campaigns 1
The shift in approach delivered stronger engagement with better cost efficiency in one of the region’s most competitive advertising windows. In addition to strengthening short-term sales performance, Dynamic Collections Ads on Snapchat helped Blanco expand reach among high-intent shoppers—proving that dynamic, automated product promotion can outperform traditional conversion tactics to break through the noise in a competitive season.
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