AlMeswak

A Saudi National Day Strategy

AlMeswak Clinic, a Riyadh-based healthcare group, had a very specific aim. It wanted to run a promotion that would reach men and women aged between 22 and 55+ years old during the Saudi National Day season. That’s where Snap came in.

Boosting Performance with a Platform Burst

During the country’s public holiday, AlMeswak Clinic ran a Platform Burst campaign on Snapchat. This high-impact ad format allowed the brand to spotlight its special offers across multiple placements, ensuring broad and consistent visibility over a short period of time.

AlMeswak’s creative was a masterclass in impactful marketing. Focusing on its oral health offerings, the brand covered everything from dental procedures to payment options in a series of short snappy ads. By landing its key messaging efficiently, AlMeswak expanded awareness and drove lead generation during a high-impact cultural moment.

A Shining Success on Snapchat

Snapchat’s Platform Burst had a halo effect on AlMeswak’s overall performance, amplifying engagement and delivering strong and sustained improvements over the season. Reaching over 10 million users ¹, the 25-day campaign increased sign-ups by 122% in the post-promotion period ². At the same time, CPSU improved significantly, decreasing by 33% ³. 

These metrics prove Platform Burst’s capacity to boost efficiency and reinforce lower-funnels campaigns. Overall, it demonstrates the format’s ability to scale lead volume while enhancing cost efficiency, with the strongest impact continuing even after the burst period. Talk about results to smile about.