Al Safi Danone

Unlocking Incremental Scale Through a Broader Product Mix

Al Safi Danone is a leading dairy and food brand in Saudi Arabia, serving consumers across a broad portfolio of products. As the brand looked to scale its campaign reach, it sought to increase visibility and media efficiency while maintaining strong audience attention and video engagement.

To achieve this, Al Safi Danone added Sponsored Snaps to its business-as-usual (BAU) campaign strategy, creating an additional high-impact touchpoint designed to complement existing activity and efficiently reach more Snapchatters.

Amplifying BAU Performance with Sponsored Snaps

Al Safi Danone activated Sponsored Snaps alongside its existing Stories and Spotlight activity to assess the incremental benefit of expanding its media mix.

By broadening its established strategy to include Sponsored Snaps, the brand generated significantlymore paid impressions at a lower effective CPM, while continuing to deliver strong video engagement. The combined approach demonstrated how a more diversified product mix could extend campaign scale and improve media efficiency without compromising audience attention.

Driving Greater Scale and Efficiency

Adding Sponsored Snaps to Al Safi Danone's BAU campaign delivered improvements across reach, cost efficiency, and video engagement.

The combined strategy delivered:

• 110% more paid impressions

• 54% lower eCPM

• 9% lower cost per 15-second video view

• 2.9% higher Video Completion Rate (VCR)

• 2.9% higher 15-second View-Through Rate (VTR)

By integrating Sponsored Snaps into its existing media strategy, Al Safi Danone expanded campaign scale more efficiently while maintaining strong audience attention and video performance.