AIVI
Eager to raise brand awareness in Saudi Arabia, AIVI ran a creator-led Snapchat campaign that drove full-funnel results for the online retailer during a notoriously difficult time in its commercial calendar.
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The campaign, designed to prove that the retailer is right up Snapchatters’ street, reached over six million people. In its mission to boost awareness, AIVI attracted new customers, generated sales and drove incremental app installs, successfully moving the needle on both brand love and business performance.
By leveraging content creators, who focused on curating fashion finds, over the course of its three-week campaign, AIVI achieved a 48% YoY growth in MAU’s (vs BAU month), as shoppers returned to a platform they felt understood their personal style.
By amplifying this high-performing creator content through Snap Ads and Sponsored Snaps, the brand turned real-world recommendations into a powerful growth engine. Leading with content that felt native to the platform meant AIVI achieved 65% lower CPMs than industry benchmarks and boosted brand awareness by 4 pts. 2
AIVI's collaboration with Snapchat creators, combined with paid boosting, also led to 40% increase in new buyers and a 58% YoY growth in app installs 1. These results were made all the more impactful as they happened in a month when AIVI typically records a steep decline in sales. Talk about tailored for success.
[Article updated October 6, 2026. Brand name changed from 6thStreet to AIVI.]
More Ways To Win With Snapchat
AIVI is the premier destination for authentic, curated fashion in the GCC. With a portfolio of over 1,200+ global brands, the online retailer was on a mission to raise brand awareness among consumers in Saudi Arabia. Eager to foster an authentic connection with its target audience, AIVI turned to Snap.
As the region’s most trusted space for real-time, unfiltered connection, Snap could pair AIVI logistical efficiency, including its signature 90-minute delivery in Riyadh and Jeddah, with a storytelling approach that felt truly authentic. Snap creators could put AIVI on the map – but it didn’t stop there. Enter Snap’s partner, Halo AI.
This campaign demonstrated how creator-led content can drive full-funnel impact when combined with strategic paid amplification. Partnering with local Snapchat creators helped deliver authentic, culturally relevant storytelling in the highly competitive Saudi market. By boosting top-performing content through Snap Ads and Story Ads, we scaled reach while maintaining native engagement. The results reinforced that creator content, when distributed effectively, can drive both brand awareness and lower-funnel performance.
- Vivek Rajukumar, CEO, 6thStreet
Halo AI, an AI-powered platform allowed AIVI to co-create with local creators at scale, making the path to creator discovery and collaboration very simple. Its collaboration, known as ‘The Modern Closet’, expertly fused the variety of AIVI with the voices of creators. To raise awareness in a market as competitive as Saudi’s, the brand matched 12 specific creators to curated collections, ensuring that the 1,200+ brand catalog felt personally tailored to the Saudi consumer.
Combining UX overviews of the brand’s website with authentic shopping haul videos and the promise of the 90-minute delivery service, the creator campaign brought audiences on a journey from discovery to delivery – and turned AIVI logistics into a lifestyle perk. To ensure these authentic stories reached the widest possible audience, AIVI amplified high-performing creator content through Snap Ads and Sponsored Snaps.
