Join Snapchat's
Inner Circle

Fit checks, fresh drops and AR try-ons are taking centre-stage.

Snapchatters use the platform to get opinions, compare options and validate purchases with the people they trust most. Shopping on Snapchat is social, immediate and personal — exactly how real decisions get made.

With Shopping Season approaching, brands have a clear opportunity: show up in conversations that shape discovery, decision and purchase, and turn proximity into ROI.

Shopping Starts in the Chat

On Snapchat, shopping is a shared activity. 

In Germany, nearly 50% of Daily Snapchatters have shared content with friends for shopping inspiration over the holiday season, and more than half say recommendations from friends and family most influence their shopping decisions. This makes Snapchat a powerful place for brands as it allows them to influence purchasing decisions in the same place people seek opinions.

From Browsing to 
Buying on Snapchat

On Snapchat, the path to purchase happens on the platform like a constant loop.

This makes it incredibly easy for brands to capture, convert, and retain customers without losing them to competitors. It’s here that consumers create wishlists, treat Chat as a collaborative changing room and use Stories to get the OK on purchases. Brands who are visible across the entire platform can slip into their consumers’ inner circle, and drive success from discovery to decision to validation.