Build Connections with

Consumers as Strong as Friendships

When customers feel connected to brands...

57%
of consumers will increase their spending with that brand¹

76%

will buy from them over a competitor.¹

The #1 reason
Consumers use Snapchat over other platforms is because it makes it easier to stay connected with those they care about²

91%
trust friends & family making them the most trustworthy source of information about brands and services³

On Snapchat, brands can connect with consumers throughout moments that matter

And in these real moments, brands have real influence

Snapchatters are:

17%
more likely to remember brand advertising.⁴

34%
more likely to purchase.⁴

45%
more likely to recommend brands.⁴

Solutions for Maximum Reach and Influence

Success Stories

Golden Scent stands out on Single’s Day

44%

Reach among daily active users in 5 days⁸

30%

lift on add-to-cart⁹

40%

increase in overall purchases¹⁰

6th Street achieves:

4.6M+

reach¹¹

52%

lift on purchases¹²

3.5

ROI¹³

1

Sprout Social 2023

2

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1172 adults. Fieldwork was undertaken between 5th - 14th September 2022. The survey was carried out online. The figures have been weighted and are representative of all KSA adults (aged 18+)

3

Media & Me, Kantar, 2020

4

2022 Neuro-Insights study commissioned by Snap Inc.

5

2022 Amplified Intelligence study commissioned by Snap Inc. and OMD

6

2022 Ipsos Augmentality Shift Study commissioned by Snap Inc. UAE & KSA

7

Snap MENA AR Meta Analysis Q1'2021 - Q3'2022

8

Snap Inc. internal data November 9 - November 13, 2023

9

Data from Snap Ads Manager as of November 9 - November 13, 2023

10

Snap Inc. internal data November 9 - November 13, 2023

11

Snap Inc. internal data November 9 - November 12, 2023

12

Data from Snap Ads Manager as of November 9 - November 12, 2023

13

Data from Snap Ads Manager as of November 9 - November 12, 2023 (7/1 attribution window)

1

Sprout Social 2023

2

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1172 adults. Fieldwork was undertaken between 5th - 14th September 2022. The survey was carried out online. The figures have been weighted and are representative of all KSA adults (aged 18+)

3

Media & Me, Kantar, 2020

4

2022 Neuro-Insights study commissioned by Snap Inc.

5

2022 Amplified Intelligence study commissioned by Snap Inc. and OMD

6

2022 Ipsos Augmentality Shift Study commissioned by Snap Inc. UAE & KSA

7

Snap MENA AR Meta Analysis Q1'2021 - Q3'2022

8

Snap Inc. internal data November 9 - November 13, 2023

9

Data from Snap Ads Manager as of November 9 - November 13, 2023

10

Snap Inc. internal data November 9 - November 13, 2023

11

Snap Inc. internal data November 9 - November 12, 2023

12

Data from Snap Ads Manager as of November 9 - November 12, 2023

13

Data from Snap Ads Manager as of November 9 - November 12, 2023 (7/1 attribution window)