6th Street achieves +52% purchases with Platform Burst

Celebrating Single’s Day in style

6th street is an online multi-brand platform offering a variety of fashion items to users in GCC.

During the Shopping Season, they wanted to take the opportunity to draw attention to their brand on Single’s day and attract the KSA audience in order to achieve high impact and high visibility.

Boosting visibility on the runway of ads

To do so, 6th Street partnered with Snapchat and opted to benefit from Platform Burst, which allows advertisers to reach the maximum audience in the shortest period of time through a variety of Snap products such as Snap ads, Story ads, and Commercials.

Snapchatters build their Snapchat experience around meaningful connections with their family, friends and the world, resulting in high engagement levels. This makes solutions like Platform Burst particularly effective during periods of intense competition, as it enables brands to stand out from the crowd and communicate relevant messages to their target audience leading to outstanding outcomes.

A burst of wins with Platform Burst

This solution allowed them to reach +40% reach of all active users ages 18-34 in KSA, cutting through the clutter delivering on their KPI’s.

In addition, they achieved +56% lift on page views, 52% lift on purchases, $3.5 ROI, 4.6M+ reach.

"Thanks to the powerful combination of the Platform Burst product and the unwavering support of the Snapchat team, we were able to surpass our objectives for the shopping season with ease. Our creative content resonated deeply with our audience and had an impressive reach across multiple platforms, making this a truly successful campaign."

- Vishakha Mehra