Business
YOUR MARKETING GUIDE FOR SAUDI NATIONAL DAY

Connect With Customers During Saudi National Day

2 in 3 Snapchatters say their Saudi National Day shopping is influenced by what they see on the app.¹ We can help you create ads that get your business noticed and help drive results.

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3 Tips for Success

Optimize your Saudi National Day ad campaigns by following these best practices.
  1. Video advertisements convey more information in less time and are more eye-catching. If you want to reach a younger audience, consider incorporating video content into your Snapchat ads to capture their attention and keep them engaged.

  2. Most Snapchatters plan for Saudi National Day either the week or day before.² Run ads before, during, and after the occasion to maximize your campaign impact. 

  3. With your ad creative, encourage your audience to act quickly by creating a sense of urgency with phrases like "limited time only" or "limited stock."
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Your Marketing Plan for Saudi National Day
On average, Snapchatters viewed over 10 billion Stories each day in Saudi Arabia.³ If you want your business to stand out during Saudi National Day, it’s crucial that your campaign communicates clear value and reflects the true spirit of the holiday. Our campaign breakdown can help you create ads that build awareness and increase sales for your business.

A Time for Pride and Tradition

And a busy time for advertising across social channels, including Snapchat.
3 women looking at one of their cell phones

72% of Snapchatters make purchases for Saudi National Day.⁴

What they’re looking for:
  • Gift ideas
  • Clothing
  • Food and drink
  • Fun activities
  • Creative ways to celebrate
Family eating dinner at the table

75% of Snapchatters attend or host a gathering on Saudi National Day.⁵

What the celebration is about:
  • Creating memories
  • The feeling of pride
  • Friends and family
  • Honoring tradition
  • Fun and excitement

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سجل اهتمامك

1 2022 NRG study commissioned by Snap Inc. | Base: Snapchatters celebrating Saudi National Day (n=124) | Q: When shopping for Saudi National Day, how do you use each online platform?
2 Snapchat internal data April 1st - May, 7 2022 Source of Graph: Digital Diary, D3- Social medias used
3 2022 NRG study commissioned by Snap Inc. | Base: Snapchatters celebrating Saudi National Day (n=124) | Q: How do you celebrate Saudi National Day?
4 2022 NRG study commissioned by Snap Inc. | Base: Snapchatters celebrating Saudi National Day (n=124) | Q: How do you celebrate Saudi National Day?
5 2022 NRG study commissioned by Snap Inc. | Base: Snapchatters celebrating Saudi National Day (n=124) | Q: When do you first start to plan for Saudi National Day?