Reach Your Customers Where They Celebrate Saudi National Day
88% of Snapchatters have purchased something during Saudi National Day after seeing it on Snapchat.¹ This is a major opportunity for your brand to capture interest and reach high-intent shoppers during an important seasonal moment.
Proven Strategies for Success
Make the most of your Saudi National Day Campaigns with these best practices
Start Early, Finish Strong
Snapchatters plan ahead! Nearly 6 in 10 make purchases in early or mid-September, most setting a specific budget for Saudi National Day.¹ Run ads before, during, and after the occasion to maximize your campaign impact.
Inspire Discovery
During celebration periods like Saudi National Day, 91% of Snapchatters expect brands to inspire them.¹ Use Snapchat-native formats, creators, and shareable content to connect with Snapchatters through the holiday with content that feels organic and relevant.
Personalize with Cultural Meaning
Messaging performs best when it blends national pride with localized special offers. Use culturally relevant storytelling, Arabic-first creatives, and local dialect, idioms, and cultural cues to drive results.
Your Saudi National Day Playbook
94% of Snapchatters agree that Snapchat helps them discover new products or brands during celebration periods.¹ If you want your business to stand out this year, our Saudi National Day Playbook will help you get there. It’s packed with ad format best practices and a week-by-week campaign timeline designed to boost awareness, engagements, and results.
Snap Ads in Action: What Success Looks Like
Aromatic, an omni-retailer of diffusers, oils and fragrances, maximized reach and engagement with AR Lenses, Story Ads, and dynamic creatives. They tripled ad spend while maintaining strong ROAS during Saudi National Day.
+118%
YoY purchases²
+132%
YoY purchase value²
6.52x
ROAS maintained²
A TIME FOR PRIDE, TRADITION, AND CONNECTION
95% of daily Snapchatters say when brands participate in Saudi National Day, they feel more relevant to them.¹
It’s a time to come together, honor national pride, and celebrate shared cultural traditions. Shopping plays a big role in how people mark the occasions, whether preparing for gatherings or finding something special for those they care about.
What people are shopping for:
Thoughtful gifts for loved ones
Traditional and modern fashion
Food and drink to share
Activities to enjoy with friends and family
Interested in personalized guidance from a Snapchat Ads expert?
Book a one-on-one call to plan your Saudi National Day campaign and make the most of this cultural moment.
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