Why advertise on Snapchat?

Snapchat Ads are full-screen, immersive and engaging ads that inspire action. Snapchat Ads work for all advertisers, from global brands, to small and medium businesses. Tap into the Snapchat Generation with Snapchat Ads today to reach your future customers. 
Why should you advertise on Snapchat? Learn the top reasons to advertise on Snapchat and how our advertising solutions can help your small, medium, or large business grow.

Why advertise on Snapchat?

Advertising on Snapchat allows you to connect with Snapchatters in a way that’s conversational, non-intrusive, and feels organic to the platform. Reach the community that's driving change and grow your business with the Snapchat Generation.

Reach your audience on Snapchat

Get your business noticed by your future customers - millennials and Gen Z are the next generation of consumers. The Snapchat audience has buying power, influence on household spend, and is forming their life-long brand preferences.
  • On average, 265 million people use Snapchat every day1
  • Snapchat reaches 75% of millennials and Gen Z2
  • Millennials and Gen Z have a direct spending power of $1 trillion3
  • On average, Snapchatters spend over 30 minutes on Snapchat every day3

Snapchat has full-funnel solutions for all business types and sizes

From big and emerging brands, to small and medium sized businesses, Snapchat Ads are tailored to your advertising needs and business goals.

Get started advertising on Snapchat with just $5 a day

Businesses of all sizes can advertise on Snapchat with as little as $5 a day. Our low daily minimum spend requirement means you can launch ads on Snapchat, learn how Snapchatters engage with your ads, and unlock a new audience without breaking the bank. 

Stay within your budget by setting daily budgets, lifetime budgets, and spend caps within your campaigns:
  • Daily Budget: Average amount you are willing to spend on a specific ad set per day.
  • Lifetime Budget: Amount you're willing to spend during the campaign's lifetime.
  • Spend Caps: Overall limit on the amount of money your campaign or Ad Account can spend throughout its lifetime.

From simple ways to get started, to advanced advertising capabilities

Ads Manager, Snapchat’s self-serve advertising platform, allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals. Businesses and advertisers of all sizes can launch ads, test ad creative, build reports, and optimize towards their goals - all in one place. 
Within Ads Manager, you have two advertising flows to choose from: 
  • Instant Create: Create an ad in less than 5 minutes to drive website visits, app installs, app visits, or to prompt Snapchatters to call or text your business.
  • Advanced Create: Create multiple ad sets with more advanced targeting and bidding capabilities. You can also leverage the Snap Pixel to measure the impact of your campaigns and optimize towards your goals.

Use the Snap Pixel to optimize your campaigns

The Snap Pixel collects information on actions taken on your website, allowing you to measure campaign impact and optimize. Track conversions, build retargeting audiences, and optimize your campaigns to make the most of your advertising budget with the Snap Pixel
  • Measure conversion events across devices: The Snap Pixel is best suited for your direct response goals, such as driving leads, subscriptions, or product sales. You can measure these goals beyond what happens during a single session, or on a single device.
  • Optimize for conversion events: After implementing the Snap Pixel, measure conversion events, such as purchases that occur on your website, and optimize your campaigns towards those events.
  • Re-engage Snapchatters: Re-target Snapchatters that have already taken an action on your website.
Goal-based bidding and automated bidding strategies

Goal-based bidding and automated bidding strategies

Goal-based bidding
Optimize towards a specific action you want a Snapchatter to take, such as installing your app, watching a video, or completing a purchase. In order to bid on lower funnel goals, like Purchase or Sign-Up, you will need to unlock them by sending those events via the Snap Pixel. Once you reach 50 attributed purchases or sign-ups within a 7 day period you will unlock these goals.

Automated bidding strategies
You have a few options when it comes to bidding in Ads Manager. With Auto-Bidding, Snapchat will set your bid amount to automatically optimize towards conversions. With Target Cost, Snapchat will optimize towards your target CPA goals. With Minimum ROAS, Snapchat will optimize towards your target ROAS goals.
Targeting icon

Targeting capabilities to reach your current and future customers

Connect with Snapchatters who are actively seeking the products and services your business offers with Snapchat’s robust targeting capabilities. 
Target Snapchatters by: 
location, age, gender, interests, demographics and more. 
Explore Snapchat’s advanced targeting capabilities to unlock more opportunities for your business:
  • Upload customer lists and target those customers on Snapchat with Snap Audience Match
  • Target Snapchatters similar to your existing customers with Lookalike Audiences
  • Reach Snapchatters who have already engaged your app with Mobile App Custom Audiences.
  • Reach Snapchatters who have already engaged with your website with Pixel Custom Audiences
  • And more!

Immersive and engaging ad formats, tailored to your needs

Snapchat Ads are full-screen, immersive and engaging ads that inspire action and drive results. Snapchat Ads make your brand or business a part of Snapchatters' everyday conversations.
  • Make an instant impact: Never compete for a viewer's attention with other content with full-screen mobile ads.
  • Take part in Snapchatters’ conversations: Become a part of everyday conversations in a way that’s non-intrusive and deeply engaging.
  • Showcase a series of products: Snapchat provides you with shoppable ad formats that showcase your products, services, or the experiences you sell online.

One centralized measurement dashboard

Snapchat’s Ads Manager dashboard shows everything you need to know, all in real-time. View performance metrics, customize your views, download your reports, and take action on your Snapchat Ads in the Manage Ads section within Ads Manager. Create saved and shared reporting views to optimize your reporting and collaborate with your team. 
  • Get delivery and engagement metrics such as impressions, swipe ups, installs, and more. 
  • Measure website conversions with the Snap Pixel. 
  • Measure app installs, app visits, and in-app events by working with a mobile-measurement partner. 
  • Use Audience Insights to learn more about your target audience and unlock targetable segments to grow your reach.

Advertising solutions tailored to your industry

E-commerce businesses
Set up the Snap Pixel to track actions taken on your website, use one of Snapchat’s made-for-commerce ad formats such as Collection Ads or Dynamic Product Ads, and unlock goal-based bidding to optimize towards Website Conversions.
App and game developers 
Use App Install attachments to prompt Snapchatters to swipe up and download your app, and re-engage existing users of your app by Deep Linking.
Local businesses
Use Promote Local Place as your advertising objective within Ads Manager to encourage Snapchatters to visit your storefront, restaurant or cafe.

“Snapchat has been so critical to growing our sales as a small business, and I think a big part of it is that it’s taken us from being a brand, to being one of those best friends that you’re talking to on Snapchat already."

Alix Peabody
Founder & CEO | Bev

Grow your small, medium or large business with Snapchat today.

Frequently Asked Questions

How much do Snapchat Ads cost?

Businesses of all sizes can launch advertising campaigns on Snapchat with as little as $5 a day. How pricing works on Snapchat is determined by a number of factors such as your selected advertiser objective, your selected budget, the duration of your campaign, and your bid goal/amount (if you’re using Snapchat’s goal-based bidding).

How do I get started advertising on Snapchat?

Start advertising on Snapchat today with four easy steps - First, set up your personal account. Once you’ve created your account, you’ll be able to set up your business account within Snapchat’s Ads Manager. Once your business account has been created, you will be prompted to create your first Snapchat Ad within Ads Manager.

How do I advertise on Snapchat with Instant Create?

To launch ads with Instant Create, go to Snapchat’s Ads Manager, navigate to the drop down menu in the top left corner, click on Manage Ads, then select Create Ads. Next, in the center of the browser, select Instant Create. Choose your advertising goal, enter in your business details, design your ad, select your ad delivery preferences and hit publish to launch.

How do I advertise on Snapchat with Advanced Create?

To get started with Advanced Create, go to Snapchat’s Ads Manager, navigate to the drop down menu in the top left corner, click on Manage Ads, then select Create Ads. Next, in the center of the browser, select Advanced Create. Build your campaign by selecting your advertising objective, and build your ad sets by entering in your details, placements, locations, demographics, audiences, devices and delivery information. Next, design your ads to drive your selected campaign objective. Lastly, confirm your campaign setup and hit publish.
1Snap Inc. internal data Q4 2020. See Snap Inc. public filings with the SEC.
2Snap Inc. internal data Q4 2020. Percentages calculated by dividing addressable reach by relevant census figures. Millennials and Gen Z are defined as between 13 and 34 years of age. Addressable reach, location, and age data are subject to limitations. See for details.
3Cassandra an Engine Company. Generational Spend Research Q1’19.
4Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.