Snap Pixel and CAPI for Salla

Increase Sales for your Salla Store With Snapchat Ads

Help maximize business results by connecting with a highly engaged audience who loves to shop.

Why Snapchat Ads

How Snapchat Ads Help Salla Stores Grow

An outline of three people

Find New Shoppers

Snapchatters are 34% more likely to buy products from Snapchat Ads, compared to the same ad on other platforms.¹

A phone with a shopping bag popping out of it

Reach Young People

On Snapchat you can reach 90% of people ages 13-34 in Saudi Arabia.²

The Snapchat ghost symbol with a 50X by it

Your New Audience

Snapchatters in KSA open the app nearly 50 times a day, meaning you reach a highly engaged audience.³

Install Now

3 Steps to Connect Salla and Snapchat

Follow these 3 steps to start driving Snapchat Ads to your Salla ecommerce store.

A screenshot of the Salla App Store with the Snapchat App showing.

Step 1: Set up 'Snap Pixel & CAPI' for Salla

Go to the 'Marketing' section on Salla Dashboard and click on 'Events Manager'. Select 'Snap Pixel & CAPI' and click on Set.

A signup screen for Snapchat Ads.

Step 2: Create or Connect your Business Account

You can create or connect your Business Account from the Snapchat Business Extension. Make sure you create a Snapchat User Account if you don’t have one already.

A symbol representing the Snap Pixel.

Step 3: Install the Snap Pixel and Conversions API

Create or connect your Snap Pixel and Conversions API to track results for your store and create custom audiences.

Starter Guide

Guide to Your First Snapchat Ad

Create your first Snapchat Ad with these tips and start driving sales for your Salla store.

Choose your objective

Select Sales to drive more purchases on your Salla store.

Set your budget and duration

Aim for a daily budget of at least $30 and try not to make any changes to your ad campaign for the initial 4 days. This will give our delivery system time to learn and enhance ad performance.

Select your goal

If your Snap Pixel is generating events, go for the "Pixel Purchases" goal. If not, select the "Landing Page Views" goal. To check, use the Test Events tool in Events Manager. Your Event Quality Score will indicate how effectively your Pixel is passing events.

Find your audience

Start with a broad audience for your first campaign. For later campaigns, you can create a Lookalike Audience to reach more Snapchatters who are similar to your best customers, or a Website Events Audience to retarget your ads to people who took an action on your online store, like adding to cart.

Choose your optimization window

Choose the 7/0 delivery optimization window to show your ads to more Snapchatters likely to make a purchase after clicking on your ad.

Snapchat Ad UI showing objective selection, with 'Sales' highlighted.
Snapchat Ad UI showing duration selection and daily spend.
Snapchat Ad UI showing goal selection, with 'Sales' and 'Pixel Purchases' selected.
Snapchat Ad UI showing audience selection, including age and gender.
Snapchat Ad UI showing delivery and optimization window, which is set to '7-day swipe-up'
Create an Ad

FAQ

How do I promote my Salla store on Snapchat?

To use Snapchat Ads to promote your products and increase traffic to your Salla ecommerce store, follow these steps:

  1. Create a user account and public profile on Snapchat.

  2. Create or connect a Business Organization and Snapchat Ads Account through the Snap Pixel & CAPI Extension.

  3. Use the tool to set up Snap Pixel and CAPI for your Salla store.

Once set up, you can start creating ads in Snapchat Ads Manager.

How do I connect my Snapchat Business Account to my Salla store?
  1. Log into your Salla Account.

  2. Go to the 'Marketing' section on Salla Dashboard and click on 'Events Manager'. Select 'Snap Pixel & CAPI' and click on Set.

  3. Log in with your personal Snapchat account and connect your Snapchat Business Account.  

  4. Connect your Snapchat Business Account and connect your Snap Pixel.

How do I create Snapchat Ads for my Salla store?

By installing the Snap Pixel and CAPI Extension you can:

  1. Create or Connect your Snapchat User Account and Public Profile

  2. Create or connect your Snapchat Business Account

  3. Setup Snap Pixel and CAPI with a few simple clicks

Once you have installed the Snap Pixel and CAPI Extension, go to Snapchat Ads Manager to start advertising your Salla store.

Do I need to install the Snap Pixel and CAPI in Salla to run Snapchat Ads?

While not mandatory for advertising your Salla store, the Snap Pixel and CAPI Extension saves time while connecting your Snapchat Business Account for super precise ad targeting, measurement, and optimization.

How much does it cost to promote my store with Snapchat Ads?

You have several options for budgeting with Snapchat Ads. You can choose daily budgets, which sets the amount you're willing to spend each day, or lifetime budgets, which control your overall campaign spending.

For the best results, we recommend allocating at least $30 per day to go through the Learning Phase. This phase helps your ad connect with the most engaged people in your audience and improve its performance.

What other types of Snapchat Ads can I create for my ecommerce store?

We recommend a single video or image ad for your first Snapchat Ad. We offer a full list of ad formats that you can choose from.

What is the best platform to advertise my Salla store?

If you’ve been wondering how to promote your business online, you can reach 90% of 13-34 year olds with Snapchat Ads in KSA.⁴ Plus, Snapchatters are also highly engaged, opening the app nearly 50 times a day in KSA.⁵

For online stores looking to increase sales while engaging new customers, Snapchat is often a cornerstone of their advertising strategy.

What is Salla?

Salla is an ecommerce platform that helps businesses like yours sell products online.

Ready to get started?

Create your first ad now, or install the Snap Pixel and CAPI Extension for Salla to get started.

Create an AdInstall Now

1

2022 Neuro-Insight A&U survey, commissioned by Snap Inc.

2

Snap Inc. Internal Data Q2 2024. Percentages calculated by dividing addressable reach by relevant census figures.

3

Snap Inc. Internal data Q1 2023.

4

Snap Inc. Internal Data Q2 2024. Percentages calculated by dividing addressable reach by relevant census figures.

5

Snap Inc. Internal data Q1 2023.

1

2022 Neuro-Insight A&U survey, commissioned by Snap Inc.

2

Snap Inc. Internal Data Q2 2024. Percentages calculated by dividing addressable reach by relevant census figures.

3

Snap Inc. Internal data Q1 2023.

4

Snap Inc. Internal Data Q2 2024. Percentages calculated by dividing addressable reach by relevant census figures.

5

Snap Inc. Internal data Q1 2023.