Getting started with Snapchat Ads
Getting started with Snapchat Ads
Grow your business and tap into a unique audience that you can’t reach anywhere else.
Start advertising on Snapchat today
Start advertising on Snapchat today
Create your Snapchat business account in four easy steps
Create your Snapchat business account in four easy steps
1. Set up your personal account
To start advertising with Snapchat, you'll first need a personal Snapchat account. Set up an account online or from your phone using these directions.
2. Create your business account
Use your username and password to create a business account by logging into Ads Manager, Snapchat’s self-serve advertising tool where you can create and buy ads on Snapchat.
3. Create your first campaign
Once your business account has been created, you will be prompted to create your first Snapchat Ad within Ads Manager.
4. Download the Snapchat App
Don't forget to download Snapchat for iOS or download Snapchat for Android!
Snapchat Ads are easy to create and manage
Snapchat Ads are easy to create and manage
Raise awareness for your business, boost consideration for your products or services, and drive conversions
Raise awareness for your business, boost consideration for your products or services, and drive conversions
Instant Create
Instant Create
With Instant Create, you can create a single ad in less than 5 minutes
With Instant Create, you can create a single ad in less than 5 minutes
1. Choose your objective
- Website visits
- Promote your local business
- Calls & texts to your business
- App installs
- App visits
2. Design your ad
Upload an image or video, select an existing one from your Library or input your URL and let Snap import images directly from your website.
3. Set targeting, budget and duration
Select your demographic and location targeting, input your budget, and campaign duration.
4. Add payment details
If you don’t have an active payment method linked to your Snapchat business account, input a new one.
5. Publish
Review, publish and analyze results!
Advanced Create
Advanced Create
The Advanced Create workflow lets you create multiple ad sets with advanced targeting and goal options
The Advanced Create workflow lets you create multiple ad sets with advanced targeting and goal options
1. Choose your objective
- Awareness
- Consideration
- Conversion
2. Name your campaign
Name your campaign, choose an ad format, and select your audience.
3. Build ad sets
Set the duration and budget for your campaign and determine the placement of your ad. Enable the Snap Pixel to measure the cross-device impact of campaigns.
4. Design your ad
Upload creative, add brand messaging and calls-to-action.
5. Publish
Review, publish and analyze results!
Drive results and gain insights, all in one place
Drive results and gain insights, all in one place
Ads Manager’s real-time reporting lets you view your performance metrics so you can test, learn and optimize your campaign
Ads Manager’s real-time reporting lets you view your performance metrics so you can test, learn and optimize your campaign
Creative Best Practices
Creative Best Practices
Snapchat provides businesses with engaging ad formats to grow audiences
Snapchat provides businesses with engaging ad formats to grow audiences
Create an ad with a compelling image or video and encourage users to swipe up and take action:
Create an ad with a compelling image or video and encourage users to swipe up and take action:
- Make your Snapchat Ads feel native by using user generated content
- Keep your ad duration around 5-6 seconds and design for sound on
- Encourage your audience to take action: use deep links and app install attachments
Begin your success story today!
Begin your success story today!
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.
Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.