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Getting started with Snapchat Ads

Grow your business and tap into a unique audience that you can’t reach anywhere else.
Create an ad

Start advertising on Snapchat today

Create your Snapchat business account in four easy steps

1. Set up your personal account
To start advertising with Snapchat, you'll first need a personal Snapchat account. Set up an account online or from your phone using these directions.
2. Create your business account
Use your username and password to create a business account by logging into Ads Manager, Snapchat’s self-serve advertising tool where you can create and buy ads on Snapchat.
3. Create your first campaign
Once your business account has been created, you will be prompted to create your first Snapchat Ad within Ads Manager.
4. Download the Snapchat App

Snapchat Ads are easy to create and manage

Raise awareness for your business, boost consideration for your products or services, and drive conversions

Instant Create

With Instant Create, you can create a single ad in less than 5 minutes

1. Choose your objective
  • Website visits
  • Promote your local business
  • Calls & texts to your business
  • App installs
  • App visits
2. Design your ad
Upload an image or video, select an existing one from your Library or input your URL and let Snap import images directly from your website.
3. Set targeting, budget and duration
Select your demographic and location targeting, input your budget, and campaign duration.
4. Add payment details
If you don’t have an active payment method linked to your Snapchat business account, input a new one.
5. Publish
Review, publish and analyze results!
Learn more about Instant Create

Advanced Create

The Advanced Create workflow lets you create multiple ad sets with advanced targeting and goal options

1. Choose your objective
  • Awareness
  • Consideration
  • Conversion
2. Name your campaign
Name your campaign, choose an ad format, and select your audience.
3. Build ad sets
Set the duration and budget for your campaign and determine the placement of your ad. Enable the Snap Pixel to measure the cross-device impact of campaigns.
4. Design your ad
Upload creative, add brand messaging and calls-to-action.
5. Publish
Review, publish and analyze results!

Drive results and gain insights, all in one place

Ads Manager’s real-time reporting lets you view your performance metrics so you can test, learn and optimize your campaign

Creative Best Practices

Snapchat provides businesses with engaging ad formats to grow audiences

Create an ad with a compelling image or video and encourage users to swipe up and take action:

  • Make your Snapchat Ads feel native by using user generated content
  • Keep your ad duration around 5-6 seconds and design for sound on
  • Encourage your audience to take action: use deep links and app install attachments

Begin your success story today!

Create your first ad in less than five minutes, with just a photo and a few clicks. Reach an engaged audience that lives only on Snapchat, and drive results to build and scale your business.