Business

Create a Snapchat Ad to Help Find

New Customers for

Your Business

Every day, teens and young adults everywhere use Snapchat to share what they love with close friends and family. If they’re among your customers, connect with them now using Snapchat Ads.

Get Started
STEP 1

Choose Your Objective

What results do you want from your ad?

Icon of a microphone

Awareness

Get the word out about your product or service

Icon of a dead face emoji on a magnifying glass in front of a dialog box with 3 outlined people

Lead Generation

Find potential customers

icon of a phone with a download box in front of the phone.

App Installs

Increase downloads of your app

Icon of a shopping cart

Online Sales

Sell more on your online store

STEP 2

Set Your Budget

How do you want to manage your ad spend?

Snapchat makes it easy to try an ad, see how it performs, and adjust your budget as needed.

  • View your estimated results based on how much you want to spend.

  • Start and stop your ad anytime.

  • Set and control daily and lifetime spend limits.

STEP 3

Build Your Audience

Who should see your ad?

Define the potential customers you care about most.

  • Use info like age range, gender, and locations. Add interests via predefined audiences.

  • Reach people based on their contact info and website activity by creating Custom Audiences.

  • Find new customers similar to those you already have by creating Lookalike Audiences.

STEP 4

Customize Your Ad Creative

What do you want your ad to say?

Hi Cola Snapchat Ad showing one of its bottled drinks

Add a photo or video of what you’re advertising to attract attention.

Hi Cola Snapchat Ad showing one of its bottled drinks with the tag "Your next destination is waiting for you"

Focus on one key message using a simple headline.

Hi Cola Snapchat Ad showing one of its bottled drinks with the tag "No GPS needed. Hi Cola knows the way."

Include a call to action that invites people to engage.

STEP 5

Check Your Ad Results

How do you evaluate your ad’s performance?

Screenshot of Snapchat Ads Manager showing how many people saw your ad and swiped up

  • See how many people saw your ad, clicked on it, and more.

  • Use the Snap Pixel to see how many purchases were made.

  • Get actionable insights in real time, all in one convenient dashboard.

“Snapchat has been a critical channel for our growth as a young business. … In addition, the stability that Snapchat has been able to provide our brand during uncertain times has been huge for us.”

- Richie Mashiko, Head of Growth, She's Birdie