You can check Snapchat Ads Manager at any time to see how your ad is doing. The specific activity you will want to pay attention to will depend on the type of ad you create. Tap one of the “Learn More” links above to learn which results are most important for your ad type.
We recommend setting a budget of at least $30 a day and running your ad for at least 15 days to properly complete the exploration phase, which is when our system figures out who in your audience is most likely to take action on your ad. The first 1-4 days are the most important, so avoid adjusting your ad during that time to prevent the exploration phase from starting over.