COVID-19: Business Resource Center
Our number one priority is the health and safety of our community, our partners, and our team. The intent of this page is to share resources to help our partners navigate this uncertain time in light of COVID-19.
How Snapchatters are adapting to the COVID-19 health crisis
As COVID-19 affects the lives of millions around the world, people are using Snapchat to stay close to their friends, family, coworkers, and community. Snapchat brings close friends and family together even when they’re apart - and we are grateful for the opportunity to help people stay in touch during this time
Downloadable Resources
The Impact of COVID-19 on The Snapchat Generation - One sheet
To learn more, tune into one of our webinars:
April 8 - The Impact of Coronavirus on the Mobile Economy - View recording here
April 23 (Global) - The Power of AR: Bringing You Together When You’re Apart - View recording here
May 6 - (U.S.) Snapchat Goes Back To School - View recording here
May 13 - (Global) Crafting Brand Messaging During a Global Crisis - View recording here
May 19 - (U.S.) Driving Mobile App Promotion in a COVID-19 World and Beyond - View recording here
July 28 - Snapchat x BCG: How to Win with Gen Z and Millennials Post COVID-19 - View recording here
August 11 - (U.S.) Happier Holidays on Snapchat: The 2020 Gifting Season on Snapchat - View recording here
ADWEEK X Snapchat: Facing the Future, Together
Episode 1: Financial Services July 20 - (U.S.) - View recording here
Episode 2: CPG Beauty and Personal Care July 21 - (U.S.) - View recording here
Episode 3: CPG Food and Beverage July 22 - (U.S.) - View recording here
Staying in touch
Snaps sent between friends reached an all-time high, surpassing our typical peaks on Christmas and major holidays. The large increases are disproportionately driven by those sending Snaps to their top contacts (Best Friends).¹
Our community is finding value in our video and voice calling features, which are often used with AR Lenses: time spent calling has grown by more than 50% during late March compared to late February.²
Group Chat engagement and Snaps sent to Group Chats recently reached an all-time high.¹
Having fun together and staying up-to-date
We’re seeing highly elevated engagement in Snap Games2 with our highest figures since launch for overall time spent, player count, and usage of in-game social features like Voice and Chat.³
Time spent playing with Lenses is up 25% during late March compared to late February.²
Discover content within the News, Health & Wellness, and Gaming categories are seeing increases in engagement. And while major sporting events are on pause, we’re still seeing sustained engagement with sports-related content.²
News and insights
The impact of COVID-19 on Snapchatters and how brands can respond
What Snapchatters are saying & doing about Coronavirus
How Snapchatters are adapting to the COVID-19 health crisis
Crafting creative messaging during the global crisis
How Snapchatters are staying informed
Contributing to COVID-19 relief
Lenses AR Experiences
The business impact of
COVID-19 by industry
As daily routines have been disrupted, Snapchatters are adjusting their interests, priorities, and choices. Below are some of the emerging trends we've observed based on Snapchatters’ responses to ads and visitation to advertisers’ websites and apps
How Snapchatters are staying informed about
COVID-19
Rather than offer an open news feed, Discover - our content platform - is curated and requires that the news channels presented on Discover are fact-checked and credible. We work closely with select partners, including the Centers for Disease Control and Prevention, World Health Organization, and some of the most trusted news organizations around the world.
To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million Snapchatters worldwide have viewed COVID-19-related content on Snapchat. In fact, over 40% of Gen Z in the US have tuned into this content to stay informed.⁴
Contributing to COVID-19 relief
To support the global COVID-19 relief efforts, Snapchat launched a new augmented reality donation experience, using Snapchat Lenses to bring awareness to the
COVID-19 Solidarity Response Fund for the World Health Organization
Through the Snapchat camera, Snapchatters can scan 23 international currency notes across 33 countries, bringing up an AR visualization of how donations support the World Health Organization’s immediate response efforts to track the spread of COVID-19, ensure patients get the care they need, and provide frontline workers with critical supplies. Snapchatters can then easily donate, and encourage friends to do the same by sending Snaps of the experience.
Additionally, media publishers covering COVID-19 on our Discover platform will give Snapchatters the option to swipe up to donate directly from their content.
Winning from home
As we all learn to navigate new ways of working remotely, visual communication is becoming more and more important to staying connected with those we love. At Snapchat we’ve created a few ways you can bring joy to your everyday communication
Snap Camera on desktop
If you love Snapchat's Augmented Reality then there's no better way to make your next Zoom or Google Hangout video chat more enjoyable than enabling Snap Camera and having that important business conversation...as a puppy!
Bitmoji
Bitmoji for Gmail
As WFH proliferates we know that everyone's email volume has escalated. Why respond with Smart Replies when you can respond with your Bitmoji! Your face can now truly be worth a 1,000 words.
Bitmoji Keyboard
We are living in a mobile world and sometimes you want to text or email your response in a more personal manner. What's more personal than sending the message as yourself?!
1. Snap Inc. internal data as of March 29, 2020.
2. Snap Inc. internal data February 22 - March 6, 2020 vs. March 16 - March 29, 2020.
3. Snap Inc. internal data as of March 29, 2020. Initial launch window Q2 2019.
4. Snap Inc. internal data March 1 - 29, 2020. Gen Z is comprised of Snapchatters aged 13-24. Age and location data subject to limitations. See here for details.