March 17, 2020
Coronavirus: How Snapchatters are reacting to the news and staying informed
UPDATED: March 17, 2020
As developments regarding the Coronavirus continue to emerge, Snapchatters in the US are taking part in this timely and fast-moving global conversation. At Snap, we are taking a proactive approach to ensuring our community has access to credible, fact-based information during these times. Below, you can see some of the most-mentioned words and top trends from Snapchat Search, Public Snaps, and Our Story submissions in the US.
Check out some of the top terms from March 14-16, 2020.4
Here are some of the most-mentioned words and top trends in Snapchat Search, Public Snaps, and Our Story submissions in the US for March 13, 2020:1
In response to Coronavirus, we are continuing to be especially vigilant about our responsibility to provide fact-based news and information to our community:
Our content platform, Discover, is curated and we work closely with only a select set of partners, including some of the most trusted news organizations around the world. We do not offer an open news feed where unvetted publishers or individuals have an opportunity to broadcast misinformation, and our guidelines prohibit Snapchatters and our partners from sharing content that deceives or deliberately spreads false information.
Snapchat is now offering accurate Coronavirus-related coverage through vetted partners across seven countries and in six different languages.
We’re also working closely with the World Health Organization and US Centers for Disease Control to ensure Snapchatters have all the latest information from the experts themselves. WHO publishes regular updates from their Official Account, and we’ve worked with their team to develop custom content to answer questions from the Snapchat community.
And last week we worked with WHO to launch a Filter promoting their safety tips and guidelines, available to all Snapchatters in the US, UK, Canada, Australia and more.
We’ll continue to promote credible information across the app and broaden our partnerships over the coming weeks.
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1Source: Internal Snapchat Search and Sticker Search data, March 13, 2020 in the US; Public Snaps & Our Story Submissions Only in the US
4Source: Internal Snapchat Search and Sticker Search data, March 14-16, 2020 in the US; Public Snaps & Our Story Submissions Only in the US