Business

Snapchat Ad Specs

Use this spec guide for image dimensions, file sizes and character limits.
Create an Ad

Single Image or Video Ads

Full-screen ads that appear in-between Stories

Single Image or Video Ad requirements
  • File type: .mp4, .mov, .jpg, or .png
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or AR Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad


Learn more

Collection Ads

Full-screen, shoppable ads that showcase a series of products and
appear in-between Stories
Collection Ad requirements
  • File type: mp4, .mov, .jpg, or .png
  • Aspect Ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail image requirements
  • File type: .jpg or .png (static image only)
  • Resolution: 160px x 160px
  • Each thumbnail image requires a URL
  • URLs can be used multiple times

Learn more

Story Ads

3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.
Story Ad requirements
  • File type: mp4, .mov, .jpg, or .png
  • Aspect ratio: 9:16 
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
  • Brand: Up to 25 characters with spaces 
  • Headline: Up to 34 characters with spaces
  • Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
  • Logo:
    • File type: .png
    • Resolution: 993px x 284px 
  • Image:
    • File type: .png
    • Resolution: 360px x 600px
  • Story title: Up to 55 characters with spaces

Learn more

Lens AR Experiences

Branded augmented reality experiences that appear within the Snapchat camera

Lens branding guidelines
  • Visible logo or brand name required on Face and World Lenses
  • Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen
  • The recommended logo placement is on the top left or top right under the UI elements
  • Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps
  • With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.
Learn more

Filters

Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video
Filter requirements
  • File type: .png
  • Resolution: 1080px x 2340px 
  • Mandatory text, logos and legal disclaimers may not be placed within 310px of the top or bottom of the canvas
  • Visible brand logo or brand name

Learn more

Commercials

Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games
Commercial requirements
  • File type: .mp4 or .mov (H.264 encoded)
  • Aspect ratio: 9:16
  • Resolution: 1080px x 1920px
  • Length: 3-180 seconds
  • Attachments: Website, long form video, or AR Lens
Learn more