Snapchat Ad specs
Snapchat Ad specs
Use this spec guide for image dimensions, file sizes and character limits.
Single Image or Video Ads
Single Image or Video Ads
Full-screen ads that appear in-between Stories
Full-screen ads that appear in-between Stories
Single Image or Video Ad requirements
- File type: .mp4, .mov, .jpg, or .png
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or AR Lens
Brand, headline, and calls-to-action
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Collection Ads
Collection Ads
Full-screen, shoppable ads that showcase a series of products andappear in-between Stories
Full-screen, shoppable ads that showcase a series of products and
appear in-between Stories
Collection Ad requirements
- File type: mp4, .mov, .jpg, or .png
- Aspect Ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Thumbnail image requirements
- File type: .jpg or .png (static image only)
- Resolution: 160px x 160px
- Each thumbnail image requires a URL
- URLs can be used multiple times
Story Ads
Story Ads
3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.
3-20 Single Image or Video Ads, delivered in between Content or through a branded tile in Snapchat’s Discover section.
Story Ad requirements
- File type: mp4, .mov, .jpg, or .png
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, app, long form video or Lens
Brand, headline, and calls-to-action
- Brand: Up to 25 characters with spaces
- Headline: Up to 34 characters with spaces
- Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad
Tile asset deliverables for Discover section
- Logo:
- File type: .png
- Resolution: 993px x 284px
- Image:
- File type: .png
- Resolution: 360px x 600px
- Story title: Up to 55 characters with spaces
Lens AR Experiences
Lens AR Experiences
Branded augmented reality experiences that appear within the Snapchat camera
Branded augmented reality experiences that appear within the Snapchat camera
Lens branding guidelines
- Visible logo or brand name required on Face and World Lenses
- Avoid placing the brand logo where it may be obscured by UI elements or the carousel on the bottom of the screen
- The recommended logo placement is on the top left or top right under the UI elements
- Snapchat adds a 'SPONSORED' slug to the creative. This appears for only 2 seconds and doesn't show in users' Snaps
- With Lens Web Builder anyone can create an AR experience in minutes using hundreds of our free objects and animations.
Filters
Filters
Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video
Branded filter overlays that Snapchatters can apply after taking a Snap, whether it’s an image or video
Filter requirements
- File type: .png
- Resolution: 1080px x 2340px
- Mandatory text, logos and legal disclaimers may not be placed within 310px of the top or bottom of the canvas
- Visible brand logo or brand name
Commercials
Commercials
Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games
Videos that are non-skippable for six seconds but can be up to three minutes long. Commercials appear within Snapchat’s Curated Content and games
Commercial requirements
- File type: .mp4 or .mov (H.264 encoded)
- Aspect ratio: 9:16
- Resolution: 1080px x 1920px
- Length: 3-180 seconds
- Attachments: Website, long form video, or AR Lens
Snapchat can help your business grow.
Snapchat can help your business grow.