Why Advertise on Snapchat This Ramadan?

During Ramadan, people gather with family and friends more than any other
time of the year — and Snapchat is 2.3X more likely to be used for connecting with others versus all other apps.¹

Launch your Ramadan campaign now to maximize your business results.

Plan for Each Phase of Ramadan

Our full Ramadan advertising breakdown offers tips and tricks to create ads.

Pre-Ramadan Feb 9 - March 8

- Set up the Snap Pixel to track events on your site and attribute those events to your campaign.

- Maximize bids to stay competitive in the auction.

- Advertise during this period to take advantage of the busy pre-Ramadan shopping season.

Ramadan Mar 9 - Apr 8

- Test different ad formats and creative  based on campaign results in Ads Manager.

- Focus on deals while highlighting savings.

- Rotate creatives every 2–3 weeks to avoid creative fatigue.

Mid-Ramadan Mar 23 - 28

- Update campaign with messaging and imagery that taps into the excitement of Mid-Ramadan.

- Highlight human faces and feature real people to maximize Click Rates.

- Start planning post-Ramadan campaigns to reach lapsed and/or new shoppers.

Eid al Fitr Apr 9 - 11

- Monitor ad performance and adjust based on clicks, sales, downloads, and other metrics.

- Focus your messaging more on spirituality and connection.

- Engage new shoppers with Lookalike Audiences and lapsed customers with Custom Audiences.

Ramadan Calendar
Ramadan Calendar
Ramadan Calendar
Ramadan Calendar
Statistics image of using Snapchat

Set Your Ramadan Campaign Up for Success

Ready to get started with your Ramadan campaigns? We have more handy facts and tidbits that will help you maximize your ad performance throughout the holy month.

Relationships Drive Online Engagement

Engagement graph
Close friends and family members have 8X more influence on purchasing decisions than online influencers and celebrities — particularly during Ramadan.²

Ramadan Advertising FAQs

Why do I need to start early for conversions during the season?

Starting early helps you reach more users at a lower cost, create valuable audiences, and increase campaign efficiency through retargeting and lookalike creation.

How should I consider bidding for my CPA campaigns in high seasons?

We recommend following the highest suggested bid before the season and increasing bids to 2-3X during the season.

Should I be worried about the high bid and its impact on the cost per event?

A high bid on Snap guarantees reaching potential customers and staying competitive. The second-highest bid is considered for the final cost, so you might not need to pay the full bid amount.

I don't think I can put 3X CPA as a bid. It's too risky and might inflate the pricing of my Snap ads.

Your Snapchat auction bid is not the final price you'll pay. By bidding higher, Snapchat's auction will reach more valuable users for your business. Still, you could consider mid-funnel bidding options like Add Cart, Page View, or Click to manage your CPA while still building over the trend during the season.

When does it make sense to adjust my bid vs my budget?

Increasing your bid should not hurt performance if you are using your entire budget. You can adjust your budget and increase it to reach more users while still achieving your goal.

However, if you are not utilizing your full budget, you may need to expand your audience or increase your bid to improve performance.

It's high season already and my campaigns are not delivering the full budget I assigned. What should I do?

To optimize your ad performance, keep these three things in mind:

1. Compare your average eCPX with your bid. If eCPX is higher, either increase your bid value or check the Suggested Bid Range.

2. Check the size of your target audience vs the achieved paid reach. Broaden your target audience if necessary.

3. Avoid creative fatigue by changing your ad creative frequently.

Should I use "fewer ad sets, with larger budgets" or "more ad sets, with smaller budgets"?

We prefer running fewer ad sets with larger budgets to prevent overlapping and give your ads stronger momentum.

How would I know if my Ad is suffering from creative fatigue?

Monitor each creative's daily Click Rate/Open Rate. If you notice a consistent decline over three days, it's a sign of ad fatigue.

If you don't have a new creative, we suggest using Snap Publisher to quickly update the current one with a fresh message, color, or frame.

Need additional help with your Ramadan campaigns?

Book a call for personalized guidance.

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1 2022 Crowd DNA Study commissioned by Snap Inc. | Base: Snapchatters N = 956| (1) Q: C2. Which of these social or communications apps would you use if you were looking to…
2 Source: 2023 Alter Agents study commissioned by Snap Inc. I Base: KSA Total Shoppers n=1131 | Base: UAE Total n=1610 *Inner circle is defined as family and close friends; Middle circle is defined as influencers who have a very large following and creators who have a smaller community of followers; Outer circle is defined as celebrities