Business

The Warehouse Achieves High ROAS on Snapchat

$42.02

Average ROAS

$2.24

Average cost per purchase

1.56%

Swipe-up rate
The Story
New Zealand-based retailer The Warehouse has been running consistent, always-on conversion activity on Snapchat since 2019, and they’ve seen impressive benchmark results over and over again. The Warehouse has seen continued success with Snapchat utilising a full funnel approach leaning in creative and performance best practices.
The Solution
A Fully Stocked Strategy
The Warehouse's always-on strategy has regularly leveraged Snapchat’s creative best practices, testing out new formats for their target audiences by tapping into augmented reality for key seasonal moments. For this specific campaign, the retailer decided to introduce an always-on video strategy, and leveraged Snap Ads to reach Snapchatters across the platform while driving strong reach and performance metrics.
The Results
Stellar Sales, Stellar Success
The campaign drove positive results for The Warehouse, achieving over 30,950 purchases1 and over 437,500 swipe-ups at a rate of 1.56%.2 The campaign also achieved $42.02 average purchase ROAS3, at $2.42 average cost per purchase.4
This campaign was definitely dressed for success!

Snapchat can help your business grow.

1Data from Snap Ads Manager as of Jan 01 - June 30, 2022
2Data from Snap Ads Manager as of Jan 01 - June 30, 2022
3Data from Snap Ads Manager as of Jan 01 - June 30, 2022
4Data from Snap Ads Manager as of Jan 01 - June 30, 2022