Success Story
Sony Pictures' Venom Snapchat Campaign Drove 1 Million Incremental Movie Ticket Sales
45M
Lens Impressions
1M
Incremental Movie Ticket Purchases
2x
The Average playtime of any 2018 Entertainment Lens
Sony Pictures promoted the theatrical release of Venom with a custom character Lens with voice changing technology, red carpet Live Story Ad, and Snap Ads that swiped up to ticketing, effectively driving people into theaters.