Success Story

Sony Pictures' Venom Snapchat Campaign Drove 1 Million Incremental Movie Ticket Sales

  • 45M

    Lens Impressions

  • 1M

    Incremental Movie Ticket Purchases

  • 2x

    The Average playtime of any 2018 Entertainment Lens

Sony Pictures promoted the theatrical release of Venom with a custom character Lens with voice changing technology, red carpet Live Story Ad, and Snap Ads that swiped up to ticketing, effectively driving people into theaters.