Sony Pictures' Venom Snapchat Campaign Drove 1 Million Incremental Movie Ticket Sales

45M

Lens Impressions

1M

Incremental Movie Ticket Purchases

2x

The Average playtime of any 2018 Entertainment Lens

Sony Pictures promoted the theatrical release of Venom with a custom character Lens with voice changing technology, red carpet Live Story Ad, and Snap Ads that swiped up to ticketing, effectively driving people into theaters.

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