Ski Dubai drove remarkable brand and performance results combining Video and AR.
Lift at Checkout
A winter wonderland all year long Ski Dubai is one of the world's largest indoor ski resorts with real snow all year round, offering a variety of winter sports. Located in Dubai, it attracts snow lovers, skiers and snowboarders of all skill levels.
Ski Dubai was looking to increase brand awareness and consideration as well as drive footfall for their festive winter experiences during the holiday season.
Snapchat brings the winter magic to life with AR and Video To do so, Ski Dubai partnered with Snapchat and leveraged the power of AR Lenses and multiple video formats by introducing the Holiday AR Lens which showcased the various activities available at Ski Dubai and drove engagement and awareness.
Video + AR: the winning formula As a result, the Holiday AR Lens campaign delivered great results across the funnel, with a +13 points increase for Brand Awareness, +12 points increase for Action Intent and 18% Lift at Checkout, and by leveraging their lens play on Snap Ads, they were able to unlock incremental engagement and drive higher recall and brand favorability.
Having a combination of Video + AR Lens increased the Ad Awareness and Brand Resonance, which lead to a higher Brand Favorability when compared to a stand alone format.