RBX Active Achieves 9x ROAS with Snapchat Ads App in Shopify


ROAS on women's products


ROAS on men's sneakers

The Story
RBX Active sells apparel, footwear, and accessories for consumers looking to “LIVE LIFE ACTIVE.” Built on the idea that being healthy and active should not be a luxury, but rather a basic need, RBX Active seeks to bring fashionable fitness apparel and products to everyone at affordable prices. Through their Shopify-powered online store, RBX brings their athleisure directly to consumers. Looking for a way to reach a younger audience from their traditionally mom-centric and 40+ core demo, Team RBX discovered the Snapchat Ads app from within the Shopify App Store and decided to give it a try.

The Solution: Simple Campaign Creation via Shopify
Thanks to the seamless and straightforward campaign setup flow within the Snapchat Ads app in Shopify, Team RBX was able to quickly launch their campaign with no prior Snapchat advertising experience. The ability to deploy the Snap Pixel, sync their product catalog for quick ad creation, and launch campaigns optimized towards purchase in minutes without having to leave their Shopify ecosystem was a game changer for RBX, and they’ve continued ever since. The team first tried selling their bike shorts and bras on Snapchat - two products which previously struggled to take off on competitive platforms with older core demos -  and found huge success on Snapchat, whose audience reach includes over 75% of US 13-34 year olds.1 Additionally, the team discovered an untapped audience for their men’s sneakers on Snapchat - something they hadn’t been able to achieve on other platforms.  
Using the Snap Pixel to optimize towards a pixel purchase conversion event with Goal-Based Bidding (an option which enables advertisers to optimize towards a specific action such as viewing a page, adding to cart, or completing a purchase), along with Story Ads featuring individual RBX products pulled directly from their Shopify product feed, has proven to be the winning combination to help RBX Active achieve their goals.

The Results
Thanks to Goal-Based Bidding and Snapchat’s unparalleled reach among millennials and Gen Z, RBX has achieved a 5X return on advertising spend (ROAS) on their bra line, and a 9X ROAS on their men’s sneakers - neither of which they’ve come close to on competitive platforms.2
Additionally, the seamless ad creation and simple campaign setup flow within Shopify frees up Team RBX to spend time on the many other needs of their growing business. 
“Our goal coming into Snapchat was to reach a new, younger audience by utilizing the Snapchat app on Shopify. After seeing over a 5X ROAS we were able to reach a fresh demographic and grow the business to new levels; something we have not seen on other platforms.”
- Morgan Michos, Digital Marketing Coordinator
1 Data from Snap Ads Manager as of April 19, 2020. Percentages calculated by dividing addressable reach by relevant census figures.
2 RBX Active internal data