Porter Airlines
Porter Airlines has been expanding their flight routes and service offerings, seeing great results with Snap's single image, video and AR Lens ads. As their operations continued to broaden, they utilized Snapchat's Dynamic Ads for Travel (DPA) and saw 13% more conversions.
In the last few years, Porter Airlines has been continuously increasing their destinations and service offerings. With Snap's unique and unduplicated 18+ audience (82% of Canadian Snapchatters are over the age of 18), they wanted to reach their target audience to raise awareness, drive intent, and increase seat sales. To do so, they partnered with Snap, initially running static image Snap Ads, followed by Commercials, Story Ads and AR Lenses.
After seeing strong ROAS and awareness results with these offerings, Porter Airline’s operations expanded, and with it, the desire for more personalized and automated ads. The airline was encouraged to explore Snapchat’s Dynamic Ads for Travel (DPA) to enhance and work in tandem with their existing campaign, and further ensure they reach the right audience, at the right time, with the right ad.
Wanting to scale personalized flight ads across destinations and price points, Porter tapped Hunch, a global leader in data-driven creative solutions for social commerce marketing, to build a template that supported creative automation and personalisation.
This enabled Porter to utilize Snap’s Dynamic Ads for their various destinations and services, resulting in:
$175 return on ad spend in Dynamic Ads performance campaigns, 1 significantly outperforming the Snap Travel (Aviation) norms for conversion campaigns
13% more conversions after switching from static to dynamic ads on Snapchat 2
37% lower cost per purchase 3
This collaboration showcases how dynamic travel ads on Snapchat can unlock significant performance gains.
Quote provided by the Porter marketing team
